Ask Mattel > Mid-March Edition

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Poe: The Matty Mattel Facebook page has been very good about updating collectors on the status of various toy lines. However, not all collectors have Facebook accounts. Would it be possible for these updates to be cross-posted on Mattycollector.com?

Mattel: Ideally we would like to do this, but believe it or not it is a bit more complicated to update MattyCollector.com’s news page due to unforeseen legal issues which is why we started using Facebook. We highly recommend that if fans want the latest info they register for the Facebook page.

(Paraphrased from a question by Frogster) Will we ever see reissues of DCSH sculpts of harder-to-find figures such as the black-and-gray Batman from DCSH Wave 8, or for all intents and purposes are the DCUC sculpts of these characters (Superman, Batman, etc.) the standard buck for all future releases?

We did plan to rerelease some of these figures but retailers were not interested. If fans would like to see these figures re-released on Mattycollector.com, the best bet is to support the current Mattycollector.com product to show interest in future DCU online product.

Some collectors (myself included) have noted that the DCSH “business suit” body, used for Two-Face, Clark Kent and the Riddler, is getting a little long in the tooth. With suited characters coming up such as fan’s choice winner The Question, will we be seeing a new business suit body template soon?

Possibly, but right now, the shared tooling is what helps keep the line on budget. DCUC is a VERY expensive line to do!

With the clear success of MOTUC and the advent of the Ghostbusters line, do you think direct-to-collector sales is a viable new strategy in today’s action figure market, or will there always be a place for retailers, even with collector-oriented lines?

We see them both as being complimentary. The retail lines also serve to bring new fans and children into the line, while the online offerings appeal to the die hard collectors who tend to want one of every figure.

(Paraphrased from nerdbot) Many collectors simply weren’t able to find DCUC Wave 5. While it looks like the next Walmart wave may have better distribution, is it at all possible the characters from Wave 5 (including Metallo) might see another production run or re-release sometime down the road?

Because Wave 5 was a Wal-Mart exclusive Wave it will not be going back into production anytime soon. In time we might be able to rerelease Wave 5 figures, but it would not be for a few years. The good news is that Wal-Mart has heard from fans and will be carrying DCUC in more stores in 2009 going forward!