According to Scott of Enchanted Toy Chest, DC Universe Classics will go up $3 per figure starting with Wave 11.
I’ll write more on this later, but feel free to discuss/rant/go apeshit below. Try to maintain a modicum of decor, por favor.
According to Scott of Enchanted Toy Chest, DC Universe Classics will go up $3 per figure starting with Wave 11.
I’ll write more on this later, but feel free to discuss/rant/go apeshit below. Try to maintain a modicum of decor, por favor.
Yeah, screw that, I'm not buying them anymore. I'll just trade customs for a bunch of them.
Suddenly those MOTUC figures don't seem so overpriced.
WHAT!?!?! These little f'ers are already like $12!!! Is this toy line some kind of bizarre tax right off?
Over priced already for all they are.
It's like Mattel is actively trying to slowly kill this line, in some kind of crazy revenge plot against all us DCU fans. What's next, are they going to coat each 10th figure with cyanide?
I went from buying any of the DCSH that I could get my hands on at $8.99-$9.99, to buying only a handful of DCUC since they went to $10.99-$12.99. For another $3 I'll just tip my hat, put my wallet back in my pocket, and give this line one last look as I mosey on by in the toy aisle.
Man, the Matty crew better have extra-extra security at SDCC! It's gonna be a freaking lynch mob!
(I hear the Jackson Security Task Force is looking for a new job…)
Why don't they just cut down on the stupid big packaging, surely that would save them a bit of money.
…and all the figures will be based on the same couple of body types. Wait…
Still worth it to me.
So wait, we are experiencing the lowest oil prices in years, the line uses about 3 different basic body types, and is selling out so frequently it takes months to see a newly released figure actually hit the shelves, and Mattel is going to raise the prices 25%?
I don't mind price increases that much, if it makes sense. For the Hulk Legends wave, it made sense. Larger figures with a huge BAF all when oil prices were ridiculous. Hasbro's price hike for Legends after getting the license, in order to pay for the license. Even Mattel raising the price between DCSH and DCUC in order to pay for the BAF. But this? How can they justify a 25% price hike?
Toy prices rise. It happens, we have all experienced it. In Mattel's defense, they are not the first, nor the last, to do this. Still, this seems like an odd time given the circumstances…
Of course, this is all assuming that this is true. It very well may not be, and we all may be getting incensed about nothing. Nothing is confirmed as of yet…
This could be the final nail in the coffin for a line that a lot of people (myself included) are getting tired of.
I only started collecting DCUC because I liked the figures (reading Poe's Wave 1 reviews helped too). It was more or less a stop-gap line for me to collect until MOTUC. I've kept up with it because I like the designs and its been a lot of fun, but I don't have any deep seeded love or nostalgia for DC comics.
Maybe the price increase is a good thing….maybe they have hired better staff or a better production company so we won't get pieces of crap with the same limbs and paint flaws etc.
@PrfktTear, totally agree with you I just like Shazam as he was the first super hero I was introduced to, along with Superman and Batman…but that was through the cartoons. I only own 4, might get Black Adam….now if they made Isis and the rest of the Freedom Force I would deffinently want them. I just want MOTUC.
@Mark: Coupled with my declined interest in TF (mostly because of ROTF line) I have to admit the thought of only collecting one line is kind of enticing.
With MOTUC subscriptions we don't even need to worry about pre-ordering or fighting the web site or going on toy hunts @ brick & mortars.
HAH! As always, a line dies soon after I quit that line. Happened with Super Powers, Secret Wars, Thunder Cats, Silver Hawks, MASK, Chuck Norris line and many more 80's toy lines I used to collect, quit and the line ended.
Most of the DCUC bodies are the same bodies with different paint and weapons. Even MOTUC looks more "varied" than dcuc.
The $3 price hike is a joke. We live in desperate times but people at retail stores won't be paying $15 for a figure.
If dcuc doesn't end, I predict they will move to MATTY COLLECTOR.
Mattel seems to be testing the waters. If sales drop, they'll make these figures $20 a pop and sell them in more limited quantities at matty.
@Jim, you quit a line and it dies…….Jim if you quit MOTUC you are getting knee capped LOL.
Not that I collect DCUC but all of these price hikes make me glad I'm slowly "getting out" of toy collecting.
Pretty much all I buy these days are Transformers and I've already bought the only 6 figures I care about for the current and foreseeable toys available.
@Jim: I'll come after you too. It shouldn't be too hard to find you. I mean, how many Jims can there be in America.
Even with creative paint apps, there are only so many ways that they can re-use the same bucks w/o them just looking like carbon copies of each other.
This is a line that shouldn't be costing them much at all. Maybe I'm a cheap b@stard, but I think anything more than $10 for an action figure is too much. I don't even like paying more than $10 for Deluxe class Transformers. Buying specialty lines like NECA or MOTUC is one thing, but for a mass-market line that should be available at every local store.
Another thing, with a $3 hike, they're putting it into the "collector" category. What kid is going to be able to afford $15 or $16 for an action figure? More importantly, what parent would pay that much for one either?
I'm afraid the Rise of Cobra line for us Joe fans will be reaching into the 8 plus range. It's just this odd feeling. This sucks though, if it's true. All these price increases makes it hard to collect anything.
Yeah over here its £12 for a deluxe Transformer and £8 for a Star Wars figure. £10 is enough for a DCUC/ 6" figure and £5 is more than enough for a Star Wars/ G.I. Joe. Even Voyager Class Transformers have gone up to £25.
It took a lot paying £20 for Voyager Bulkead, deffinently not worth it, didn't even get that much back on it…still better to be rid of the piece of crap.
Some shops are even charging £8-£15 for a WWE figure.
I still want to pick up Leader Bulkhead, I'm waiting for a good TF sale, oh yeah, and money. I really don't want to pay more than $25-$30 for him though.
The trouble with a lot of the Transformers figures, especially the Voyagers is that they don't really feel like they're worth what you're paying. A lot of 'em are just glorified Deluxes.
As far as Joes, I've been outfor a while now, as great as the TFAC figures are, just too much for my tastes!
@mark and finkrod: LOL I could be wrong but I just notice a trend from my toy collecting history is all.
Actually, I don't think my "trend" applies since the internet and online sales has changed the toy industry.
MATTY collector will save DCUC. Wait and see. I just wonder if anyone will be paying $20 for a dcuc figure! :O Maybe they'll be $15 hmmmmmm… so my guess is the 15-20 range when dcuc shifts over to matty.
@Prfkttear: I think Mattel's the "cheap bastard" of the toy industry. They're the company MOST obsessed with resuable parts.
I personally think a lot of the new Transformers feel cheap…with rushed designs….like Universe Silverbolt, now there was a figure I was so excited about then I seen his transformation along with those hollow legs….
To be honest I think the prices also turned me against Animated, Magnus was a pretty cool toy, but he wasn't that good or big to be worth £40, I want a lot in a toy when I spend £40.
I am pretty sure Leader Bulkhead is still marked down to £20 over here.
@Jim, LOL. Don't know about Mattel being cheap, but stupid yes….if they supplied their products better they might make a better profit and be able to lower their prices.
Movie Masters is moving to Matty collector.
Next up….DCUC
Walmarts down sizing their toy ailes.
Wouldn't it be insane if you could only buy toys online?
Matty's success ushered in by motuc's success may yield a new era in toy collecting.
@Mark and Finkrod: BTW….I am quitting Horde and Snakemen. Just MOTUC heroes and skeletor villians for me. The WHORE and Snackmen of the 80's suck….except for the 200x Horde….man they were the best part of the 200x toon IMO.
@Jim I loved the 200x Grizzlor. Yeah I agreewith you. I am only getting the characters I like I am not bothered about getting every single figure.
I think its just a statement on the toy industry. Its still becoming a very niche market. Even "Mass Market" lines that once populated toy aisles.
I always forget about Universe Silverbolt. That was one figure I refused to pick up.
Yeah now I don't want him they have him in and Darkwind.
Hey Mark,
Read my post on Hordak review!
whatever…i was paying 15 for dc direct before dcuc came out…and i like these better , still more worth it than 9 dollars for marvel universe figures….what a rip off , i remember paying 9$ for toybiz legends and they were uber posable , 6-8inches , unique sculpts , included a comic and a BAF piece..what the hell
I agree with outburst; it's the only line I collect and unless they start looking like the Super Powers ripoffs Toy Biz did way back in the day, I'll still pay. It's overpriced though, for sure. Hopefully they'll spend the $3 on quality joints and weapons that don't warp in the packaging.
so glad i don't collect this line. though i imagine mattel spent a lot of money getting the DC license…
Yeah Marvel Legends were awesome, I got Sasquatch for my Birthday, amazing figure.
Pfft, we're already paying $27.99 or £16.99 in the UK for these anyway.
Like I said, plastic crack and Mattel act just like dealers.
I'm still gonna stick with this line, it's just too good to quit. But I am gonna be more selective about who I pick up. Unless the BAF is a must have, I'm just gonna pick and choose who I get.
I already pre-ordered it, but if I had a choice now I would only be getting Black Adam, Wildcat, Deadshot and the two Mantis figures.
@Fengschwing, just out of curiousity what part of the UK are you in?
@Mark, near Southampton, their Forbidden Planet is doing okay on DCUC at the mo, but the price has been rising there for a while. Wave 2 figs are still just under a tenner while the Atom Smasher wave is 7 quid more, talk about inflation…
There's a recession on for the love of God, think of the children!
Cool, I am in Northern Ireland. I live over 60 miles from our nearest Forbidden Planet. Yeah the children will suffer with the recession….in the 80's figures were less than a £5, in some shops £5 could get you 2 figures. Its a bloody rip of asking £8 for a Star Wars figure, whatever happened to pocket money priced figures.
I think it's ridiculous. They use the same sculpt for damn near every figure woth new heads, capes and/or belts. They have two different hand sculpts for characters already made and being used. Why the hell is the price going up? I swear the production costs for these can't be that high. Mattel, I will give you $100. That should last for what, 10 waves? 20 waves?
Yeah, it's just not worth it. I might buy another one if I love the character or a fantastic figure comes out, but I'm not someone who will pay whatever. Half of them don't include accessories, and those that do rarely have much. The BAFs are not big enough to add that kind of value. There has never really been much value with DCUC. The raving success of MOTUC, which is crazy overpriced, probably doesn't help here either.
What makes me sad is that it doesn't matter how outrageous it gets, you know there are plenty of people who will complain, and buy every single figure. Even when they go up another $5.
I'm out, too. After wave 9, that is. That'll give me most of the DC characters I care about (and quite a few I don't).
And as for wave 10… Well, I just have no expectation of ever seeing those anyways.
So if the price is jacked up on wave 11, I think I'll be done. (Except for any potential cool Batman-related figures, that is.)
I'll be happy with Black Adam for nostalgia as I always liked the Shazam cartoon and comics and Isis if they make her.
I really don't care at this point. You could probably get them online for the same price after shipping anyway. For Wave 11, the only figure I need is Shark. Otherwise, I'm skipping the rest of the wave unless something REALLY good shows up.
Well, that would about seal it for me as well. I pretty much stick with MOTUC as it is anyway. I'll be disappointed if I don't get a DCUC Cheetah, and a proper black and gray costumed Batman (not the poo stained one w/ Clayface).
MOTUC will be have multiple offerings per month next year anyway, and I am going to need to save up for those Horde troopers.
everytime mattel makes a decision i think "it can't get stupider than this" and then it does.
to be fair, lots of toy companies are raising prices while simultaneously cutting costs, and i have to assume the profits are just rolling in. honestly, mattel could just keep DCUC going as a labor of love and still make a shit ton of money as a company. the fact that there is very little uniqueness already makes me wonder what the hell justification there could be for a price hike, other than the fact that mattel is run by ebenezer scrooge, pre-visitation.
That's my exact problem. How can Mattel justify this? If oil prices were skyrocketing, ok. If BAF pieces got bigger, ok. If they used more then 3 basic body types, ok. But I do not see or foresee any of this. It just seems like Mattel is being good ole Scrooge McDuck Mattel, and boy is it ever frustrating.
It's simple, they think people will pay it so they're raising the price. I'm not being cynical, they just think they'll be able to make more money and they probably will. They don't need to justify it. Sure they'll get asked 9,000 times about it in the monthly Q&A, but they just need a new stock answer.
"Um, rising production costs, and um, economic issues have caused this."
Then there will be a MattyCollector Facebook update. "Hey gang, just to let you know, we're bumping up the price of DC Universe Classics figures! Isn't that swell? Don't worrry, you'll still be able to get all your favorite base bodies! If you are not seeing your favorite DC or other Mattel line at your local retailer, ask for it by name!"
You know what? I understand why they need to do it, and I love the line too much to give it up. I'm not mad nor do I plan to boycott them or anything of that nature.
But if you asked me, I would certainly prefer the old $10 price tag. Oh well.
@president Juggernaut: Yup…they know it works for motuc at 20 so they think ppl will buy these guys up for 15-20.
I'm telling you guys…DCUC will move to matty at 15-20 a pop if the line loses sales at retail.
Online toy stores are the new money making scheme. What's scary is that it looks like it will succeed.
"You know what? I understand why they need to do it, and I love the line too much to give it up. I’m not mad nor do I plan to boycott them or anything of that nature.
But if you asked me, I would certainly prefer the old $10 price tag. Oh well."
You understand why they NEED to raise the price? Impressive. And you're not mad? I don't think the people who won't buy DCUC for such exorbitant prices are participating in a boycott. I'm not. Some people just don't pay for products that are not worth it.
bend over ragetreb, and close your eyes! mattel has something for you! you'll feel it in a minute…
that's not a personal attack on you, i'm just saying…wake up and smell the roses, ragetreb. you're being hosed, and mattel is doin the hosin'.
PrfktTear: Keep watching your local Target for Leader Bulkhead — I picked one up at mine a couple of weeks ago on clearance for $12.47.
Anyway, yeah — Mattel's raising prices and despite all the b*tching and moaning, the die-hard collectors will pay for them and they'll still sell quite well. And while I know it's mostly hot air
, I kinda hope folks are serious about quitting the line! I never see the few figures I'm interested in cherry-picking, but maybe I will if people stop buying them all up. I could justify spending $15 on one figure per wave… I guess.
Okay, only Black Canary justifies that price. But still!
Why you opportunistic bastard…
I heard about the price hike a couple days ago from "a friend". I'll still collect DCUC but I'm probably going to have to drop another figure line.
Gas prices are rising again, the economy isn't getting any better, and you guys think Mattel is doing this for shits and giggles?
Really?
I can tell you a few things. If they are gonna up the price; the figures better be in etter quality. Meaning better paint apps, no same body parts, and better plastic. So they figure wont fall apart.Or the line will probably end. Folk are not gonna pay high price for crappy figures. In the condition this figures are made, the line will not make it(That's my opinion)
maybe they're raising every other store's prices so, when they put the waves on mattycollector.com, they'll look cheap by comparison.
gas prices are going up, but that's more seasonal than having anything to do with oil costs. by and large oil is the cheapest it's been in a while…remember 150 dollars a barrel? remember 4 dollars a gallon? how much did DCUC cost then? $8.99? $11?
DCUC already cuts costs with these figures like crazy, and they have since the beginning. in a recession, unnecessary items like toys are the first thing people STOP buying. you can argue that that's a need for mattel to raise prices, but i think that's one of the last things you want to do for an unnecessary commodity.
when it comes to DCUC, i think it accounts for a small portion of mattel's bottom line. barbie and hot wheels are mattel's bread and butter, and i think mattel thinks keeping DCUC alive at all is a favor for collectors, thus they should have free reign to do whatever they want without criticism.
in this day and age, $15 buys me a NECA figure, where i get higher quality paint apps, more detailed sculpting, and substantially less re-use. also, as specialty figures, they are produced in less numbers and thus need to sell at a higher price to recoup the production costs. i shouldn't pay that much for a figure with far less paint apps, far less unique parts, and a simpler sculpt.
lol…i think the funniest nerd moments are the cat fights that go on on every toy site.
For those quitting the line and going cold turkey….you'll soon feel how life feel soooooooo much better without dcuc. lol
@jim….or the nerds who hate everything and the one's who follow like sheep
I'll just drop MOTUC. There are only a few of my favorites left anyway to get there. For all this complaining the line is still strong, has put out a ton of great DC figures, and many great sculpts by the Horsemen. Even at $3 more they are a much better deal than $9 3 3/4 inch Marvel figures.
dude, that's a load of crap… the price hike is unjustified for the EXTENSIVE reuse this line employs.
Your opinion. I'll still buy them. Same price as DCD and I'm in this line for good DC figures. I don't collect anything else except for the rare DC Direct figure and a few of my favorite MOTUC.
Jim, can you continue to double post repeatedly on every article on this site, with annoying and moronic, yet condescending posts?
Thanks, that would be great.
hi five snack cake.
nobody is cat fighting, this discussion has all been pretty civil, at least in terms of the posters comments to each other. our words directed toward mattel however may be quite different.
still, where's this flame war you're trying to conjure up? it doesn't exist in this thread, friend.
if i were a completist, saving about $80 a wave for a bunch of figures who mostly look the same would probably make me feel quite a bit better, actually. thankfully i'm not a completist, and this will only affect the odd purchase of a character that i genuinely enjoy.
to nicholai: the figures are usually great, but finding them is a pain, and paying for them is about to get even more painful. the four horsemen are great sculptors but i only want to own the same sculpt so many times, no matter how good it is. as far as these guys costing less than DCD…it's not hard to make DCD look bad when compared to anything…that's a company i stopped supporting a long time ago. it's almost like DCD tries to suck purposefully just to make DCUC look better.
and where are you paying $9 for marvel universe? they're between 7 or 8 dollars tops, everywhere i've seen 'em. i've only bought a few, from the wolverine line, but my deadpool and gambit don't seem to share a single part between them.
Fifteen bucks for a 6" figure would seem proportional and fair when compared to $9 for a Marvel Universe figure *if* $9 was a tolerable price for MU. It isn't.
If this price hike comes to be it will simply mean both lines are overpriced by roughly 25-30%.
I'm kind of interested to see that there are people who think this is fine. I would have expected that people would at least say "well, that sucks," even if they will still purchase every figure.
I think Marvel Universe figures cost $8.44 at Walmart — which comes pretty darned close to $9 after tax out here and exceeds it elsewhere — so $9 sounds about right for an estimate.
I don't mind DCD figures, since I tend to get them on clearance. And even though they're generally lacking in the articulation department, they do (mostly) look pretty darned good! DCD has some of the most attractive female sculpts ever.
@snackcake: Will do snackcake? Meeeeowww!
Just for snackcake: My doublepost.
Oh and monkey boy…never said you weren't civil. You were in fact civil in all your responses.
A triple post for the newbie snackcake!
*thumbs up*
Well.. that's kind of a douchey thing to do…
74 comments? Even without the unnecessary doublespam, is this the most active PGPOA post ever?
Hey don't look at me….I'm just welcoming the newbie snackcake.
No, you're trolling this site. Hopefully this will result in some sort of commenting ban…
trolling the site? lol
Wouldn't be surprised if you and snackcake are the same guy.
Everything was find till you and "snackcake" arrived.
In fact, been noticing how aggressive your posts are president juggernaut. Name suits ya.
In fact, monkey boy was cool. When I referred to the "cattyness", I was referring to you.
You gotta calm down. lol
Oh and a commenting ban?
I'm cool with that. You have Poe's email. Tell Poe to tell me to leave and I'll leave.
In fact you can make one of those petitions y'know…let me go out with a baaaaang!
Since there are more readers here, people like you and snackcake, are the reason why I don't post on other sites.
You guys act all big and tough making insulting comments behind your computer all safe and cozy. That's why it's totally pointless to insult someone online. Personally, that's why I wouldn't bother insulting guys like you and snackcake.
Anyway, get that petition rolling!
Snackcake thinks i'm a "moron"
President Juggernaut thinks i'm a drugee.
See? Those type of comments just encourage me to annoy you guys. I may not insult you since I think that's pointless but like I said, if you want to get your point across…there are better ways.
I wouldn't worry though, I wouldn't mind leaving the site for good with you guys around. I'm sure you'll be saying "good riddance" soon enough. Who knows? Maybe this is my last post?
As has been pointed out Marvel Universe, at least around me, are a bit over 8 bucks which with tax is $9.
In the end I collect because they're good DC figures and because I like DC. When I compare a $15 DCUC figure to a $30 MOTUC (since they are online only the shipping is a real part of the cost) figure it seems okay to me, though I wouldn't want to pay any more than that.
LOL I miss all these great arguments when I go to bed.
Jim….the only thing I would say is to maybe try and get more poits in one comment….but then again it doesn't bother me. I know I have done a good few posts although most of them were in reply to comments.
Jim you cant leave, we cannot lose a MOTUC fan….saying that if you do drop me an email so we can still discuss MOTUC LOL.
As I said before man ignore it. This is just childish, its only leaving comments about the increae in price on toys so we can read each others opinions, not sat insulting each other.
I totally understand what you mean Jim, I have had bother on YouTube with someone sending me really (REALLY) obscene and threatening comments….turns out he lives close to me….lets just say he hasen't left me anymore comments, if you know what I mean LOL.
My posts are aggressive? Wait, I said someone was a drugee? Not that it seems like too much of a stretch at this point…
Nicholai, I think the point is that it seems like an OK deal compared to MOTUC because MOTUC is gouging you. MU figures were $8 when they first came out and I bought a few. If they raised the price even a dollar, the cost isn't worth what you're getting. DCUC doesn't have the quality, the accessories, the value for me to buy it at $15. You vote with your dollar on things like this, and I'm voting no.
guess i haven't bought an MU figure in a while. i remember them being in the 7s when they first came out. but yeah, at 9 i wouldn't touch them.
I'm not going to ban anyone (yet), but just to reiterate, multiple consecutive postings and personal insults are not cool, and could potentially get your IP banned. That goes for everyone. I think the tone around here is usually quite civil, and I'd hate to see that change.
@PJ: As for this being the most active comment thread ever–did you miss the Hordak Day post a couple weeks ago?
MU is around $7.99 – $8.25 at my local Target. Yes, they are still overpriced, and they are not up to the quality of DCUC by a long shot, but they at least have the benefit of not reusing the same body over and over and over again, and the line is SO refreshingly easy to collect. The only figure I'm looking for is Red Hulk, and he's been out for like three weeks.
Ultimately, I think Mattel is doing this because they can, like other posters here have made painfully obvious. The completists will continue buying regardless, the guys who cherry pick will continue. Those guys scraping by will by who drop off will be compensated for by the price hike.
I really love DCUC, but Mattel is repeatedly slapping us in the face. This inane exclusive crap with Gleek and the upcoming Wal-mart wave, the bull$#!% Matty Collector, the constant evasiveness with their answers, even the whole quality control fiasco. And to top it all off, Mattel is pulling all this crap during a huge economic recession where people are pinching pennies. I really wish someone would throw this all in Mattel's face during the next Q&A.
Hordak Day had 238 comments? Cripes.
I imagine some people who are already annoyed with distribution problems and stuff, this could be the last straw even if the hike wouldn't be a dealbreaker by itself. If the price had been increased earlier when the distribution was at its worst, I don't think DCUC would be around today. But now a lot of people are hooked, and Dave is right that Mattel will probably not even notice the people who stop buying. Another thing to add to the "slap to the face" list, didn't they say recently there would be another San Diego-only mysterious MOTUC item?
the problem is, they won't miss the folks who quit buying over the price hike because there won't be that many. for those looking for an excuse to quit DCU, we've already been given it some time ago w/ the distro crap they've put us through. the porice hike will gouge the loyal and they'll pay cuz that's definition of loyal.
as for motuc… i don't like seeing them get used as a reasoning for how other lines should work because they're VERY overpriced… even if you extrapolate cost over the line and not per figure, we're not in 20 buck a fig territory yet. yes, plastic and steel are more expensive than they were in 2000, but other plastic goods have not seen a price hike like this. in the last 9 years, the price of figures has almost literally doubled… but i can still get a rubbermaid trashcan for about a 12% price markup. i have to call shenanigans. we as consumers are too forgiving of price gouging practises.
i'll float you this one… remember when gas prices went wonky? americans stopped driving as much and usage went way down… and lo and behold, saudi arabia came to the rescue and prices went way back down. think that was just cuz the saudis are nice guys? bullshit! they had a plane payment coming due, so they did what had to be done to keep the market liquid. if we stonewalled mattel en masse, they'd drop price w/o sacrificing the product. the problem is, we don't that. americans have the lost the idea of their money having value, so they spend on whatever they can get their greedy little paws on next.
I'm a kid and get 5$ allowance money a week. I can only really get one action figure a month.I need a job…..
DC Direct, here I come.
Been low on money, so I haven't bought any DCUC for a while. If the price really goes up, then I will simply continue not buying it. It's a shame, really, cuz there's still so many cool figs they will make that I will want. I'd rather pay $14 for a relatively well-made, not hollow, excellently sculpted and painted NECA figure any day of the week.
@george-bob – oh..i remember the 5$ allowance days…but i also had a thing called k-b toys and they always had marvel figures ( x-men , iron-man , f4 , spiderman ) all for 3 for 12$…wound up with so many characters i've never heard of that ended up as wolverine fodder…oh those were the days
you really were born at the wrong time to pick this hobby my man
Oh boy. This many posts later people will stop reading. Ah well.
@Santo:
No kidding. Inflation as a whole has been skyrocketing out of control for the last 25 years. Although this new price hike is no doubt the trickle-down result of earlier financial losses (probably due to a combo of Mattel having to recall so much merchandise for the lead-paint fiasco and import production shrinking 30% across the board). Another factor is no doubt that the Chinese factory owners have been getting greedier and greedier (I know from personal experience). It seemed to get worse once China got too comfortable with artifically inflating its currency to the dollar. The BIGGEST problem is that regardless of the costs the retail price will never go down after this but only up and up — there by ensuring the end of 6" figures in general. That's the inflation. Once DC direct and Marvel Select were running side by side with $15 figures and once MOTUC fans were willing to pay $20, the suits have been seeing this and trying to get prices comparable because "that's what people will pay". If DCUC can only survive with retail chains involved as Matty as said, then $15 figures will share the same fate the $15 Marvel Legends did — clearance then oblivion!
I'm reading Emerald. You struck the thing that really makes me sad, that the prices will never be lowered. They markup is beyond what any of the excuses toy companies have would excuse. And unlike a lot of other goods and services, the price doesn't fluctuate. It only goes up.
cuz they know we'll pay it… just like cigarettes, it's a drug, we're addicted, so we'll pay whatever they ask so we can get our fix. the said thing is, in order to fix it, we need to boycott the big boys entirely. screw 'em till they collapse and stop making figs entirely. then the indie guys, like NECA, Mezco, the horsmen, onell, they have to step up to the plate and give us a deal. but for that to happen, we basically have to kill the industry.
Am I the only one that thinks this is actually pretty sad….you don't want to pay for them then don't buy them.
A few years ago, $15 would buy an eight-inch Sigma 6 figure with brilliant articulation and TONS of accessories.
That feels like twenty years ago now…
mark, i certainly won't… my bitching and griping in on behalf of you guys who WILL keep paying 15 bucks for what is certainly an 8 dollar toy.
and yeah, sigma six was out in 2005, so we're only talking 4 years later… and what you get for your dollar is VASTLY different.
I ain't a fan of Sigma, compared to DCUC they are vastly different, biggest difference being Sigma had no QC problems.
I just meant that it would show Mattel if you refused to meet their price demand.
Hey Poe, here's a question you can ask Mattel in the next batch of Q/A.
A. Mattel, how are the chances of having the rights extended, to do the DCUC line? Among others?
What do you mean having the rights extended?
Lol, I'd just like a straight answer from Mattel on why these figures are so expensive. Like, why did they decide to set the price at $12 or $15 or whatever it will be.
And not just "cuz oil is expensive", I mean actual numbers. I'd be willing to bone-up on my calculus and trigonometry or whatever if they just gave me the numbers that lead to why they're so expensive.
That, or please, someone just say it, "Because you idiots will pay it." That's all I want to hear from Mattel, and any other company out there, just a little honesty.
They could make the things $20 and I'd still find a cheaper way to get them, like trading cheaper figures for them. There's always someone out there willing to trade for the junk you have if you look hard enough.
And if none the figures you trade for the DCUC figure are made by Mattel, then good, they get none of your money, to help turn the screw a little more.
I really do think the economy is at least partially to blame. I'm a Transformers collector and Hasbro recently added a few dollars to every single Transformer line and class (Deluxes, the most common size class, used to be $10, now they average about $12 depending on the line). It can't be a coincidence.
The fact is they wouldn't spring a second price hike (DCUC used to be $10 when they started, then went to $12) on us without having a good reason. And, NO, "They'll pay anything" is not a valid reason. They might be an evil company only in it for the money (I'm exaggerating, of course), but being nice to their customers IS a legitimate concern.
Mattel would never give out actual numbers. No company would.
@presidentjuggernaunt
Meaning, how are the chances of having the license extended(beyound 2012) to continue makeing the DCUC line. That's what I ment.
I think Marvel Legends is a good indicator. Hasbro, in fact, is probably ready for the obligitory "I told you so" and scratching their heads as to why DCUC can survive at all in the current market. One thing I think we can all agree is fact is that toy companies no matter who they are will never blame themselves for anything that goes wrong with a line – EVER. Whether its bad manufacturers, distribution, character selection, or even lackluster sales pitches.
If you look at the action figure market as a whole over the last 35 years, this has happened before. GI Joe and Mego reigned supreme until much smaller Star Wars figures during and following an oil crisis forged the 3 and 3/4" standard which stayed for quite a while until figures gradually got bigger and bigger again. I remember discussing with a Hasbro rep in the mid 80's why they didn't rerelease the old 12" GI Joes again and they said it wasn't feasible cost-wise. Yet not long after, Hasbro put A LOT of money in to reviving 12" GI Joes. That lasted a while until just like in the late-70s they went down to an 8 inch scale — which again fizelled soon after and went back to the 3 & 3/4" scale.
It's all cyclical. 6" figures seemed like a great in-between but we're already seeing the market favor smaller figures over them. I'm sure Mattel thought they were planning for that inevitablilty by running their 3" line simultaneously, but from what I've seen in the aisles and online these little "crisis" figures were dead when they hit the floor. Mostly because of their obvious $1 store quality no doubt. JLU is $1 store quality too and that's why that line still lingers despite no show on the air- cheap to make and sell.
Toy companies are scaling back once again because of the old stale habits of retail. Walmart just rejected Marvel Legends last line and yet they announced they're going to keep trying anyway. DCUC seems to have done what Marvel Legends hasn't lately – gain Walmart's confidence (due in no small part to Batman and Joker I'm sure).
And so, in the end, my guess is despite the price increase we still have a lot of DCUC figures ahead (thank the gods)but I'll be amazed if DCUC lasts beyond next year.
Oh. Eric, I thought you meant like extending it to include like Wildstorm Vertigo and whatnot.
That's a good question, but I assume their answer about DCUC beyond 2012 would be something like "We do not discuss future business plans blah blah blah, ask for Mattel by name!"
@santo thank you for understanding
you know what makes me laugh though? there aren't really any kids figs being made anymore. all the action figures are for adult collectors now… and the old saw about "kids have moved on to video games now" is crap. my kids are 5 & 7 and i haven't met a single one of their friends who doesn't own at least a half dozen transformers and wants 8 to 10 of them that they don't own. so the video game excuse is out. boys still like toys… so make some for them. video games, once we went next gen and mobile, priced themselves out of the casual market for kids entertainment. now is the hour that if fig companies stopped drinking their own kool-aid and tackled boys action figures, at a reasonable cost, they could again retake their market share. remember the toybiz 90's line? my kids still love those toys!! sure, they're crude compared to marvel legends, but for a kid who's going to take it outside and run through the sprinkler w/ it, or take it to the park and put it on the slides or play w/ it in the tub or the sandbox, that level of articulation is certainly acceptable and that level of paint aps & sculpt detail is perfect for them. and my kids don't know half the characters, they love tusk and have never seen a comic he's been in… so that character recognition crap is out too. give them cool, unique designs and bright colors, and they're in. they make up their own characters for everyone anyway.
There are plenty of toys for kids. I see kids all over the toy isles at my local TRU. I don't think you're looking hard enough.
The Golden Age of toy buying is over…in the 80's no matter wht you picked 9/10 you would get something awesome….there are great figures now but they are not in the toy shops like they used to be…instead they are in over priced speciality shops.
rage, i'm not saying there aren't toys, but there action figures aimed at kids.
there's bakugan and that crap… not figures. and ok, i admit, there are still DB and power rangers figures… but again, the only ones that are decent looking figs are expensive and large and aimed at adult collectors. then there's the jakks pacific WWE stuff… and yes, they crank out tons of dress up accessories and tons of kid-friendly rey mysterios and undertakers, but when i see rocky johnsaon on the pegs, that's not there for my kids, that's for me. my kids don't care about tony atlas, they don't care about the hart foundation, or demolition, or… you get my point.
all of these are damned near dead too. jakks is going to have to start having a lighter market share when they lose WWE and pick up TNA in 2010. mattel does NOT get the distribution that jakks toys do, so be prepared for the horsemen-sculpted andre figure to be damned near impossible to find outside CA. power rangers are in a holding pattern at walmarts until the GI stuff hits i imagine. the ben 10 alien force stuff too is DOA (and those are crap toys anyways, trust me, i made the mistake several times cuz my kids love the show), WWE already has almost no peg presence in walmart anymore, the wolverine movie figs are DOA… most of the action figures available at retail you find pretty much only at TRU anymore. and walmart was the biggest figure outlet, until this recent scaleback.
but i'm saying, if you look at the 90's TB marvel line, the C.O.P.S., the TMNT line, MOTU, Go Bots, spiral zone, real ghostbusters, sectaurs, visionaries, micronauts, and the NUMEROUS remco lines, there's nobody doing THAT type of thing for kids any more… they aren't "cost effective" in the modern era (though somehow, i think hologram stickers have likely dodged recent market fluctuation.)
112 comments..good god this is turning into a Comics Forum. ahahaha!
This probably won't really reduce the DCUC I buy. I'll just have to be a little more selective. I don't have too many must buy characters left anyway. Maybe this will mean higher quality/ new body types.
going really off topic…im offically in love with the new g.i.joe toys…so many vehicles and playsets …it's a throwback…just wish they would throw back the price
@George-bob – I remember those days myself. I used to get $5-$10 for allowance each week, so if I wanted to make a purchase, I usually had to save up for a few weeks. In a couple instances where we found stuff on clearance, like I found a G1 Ultra Magnus for $14 at a Sears Surplus store, so she bought him for me, but she hid him while I worked up the money to pay her back for it. That was like torture! It was worth it in the end. I’m pretty sure the same scenario played out for Power Master Optimus Prime too. Even when I was older in my early teens and had lost interest in toys, I still had a very limited budget, so if I made a purchase like CDs, movies (actually bought a few VHS tapes) I would have to be very frugal and selective about my purchases.
@Emerald, et al.
People say that the action figure industry is dying, but action figures as we know them, Big Jim, G.I. Joe, MOTU, Star Wars, TMNT etc. have only been around for 30-40 years (obviously not speaking about each respective property). But as the economy fluctuates so do the trends in action figures.
As Emerald put it, toy companies would never blame themselves for a failed line. There are so many external factors that can tie into the success or failure of a line. There are some things that are just out of a company’s power, such as the latest trends, the economy, etc. However you’ll never hear Mattel step up to the plate and say they had a hand in destroying lines such as MOTU and 2K.
David Willis had a great little “editorial” cartoon regarding Transformers 2 and GI Joe movies. It shows the Luxor Las Vegas hotel lit up with Optimus Prime on the side advertising ROTF, and a tiny crop duster plane towing a “GI Joe” banner. Obviously this is more to do with the advertising of the film, but being that both are based on toy lines, they’re kinda in bed with each other.
I think as long as there are action figures and toys it will be something that always fluctuates moving from the various scales. What really stinks for the consumer, and especially collectors is when the quality going down due to the market, and companies cut too many corners to save money, using the same molds and re-using plastics all while driving the price up. I like many others don’t mind paying decent money for a quality figure, but whether I’m paying $5, $10, or $20, I want the biggest bang for my buck. With the Infinite Heroes, a line I have not collected, but having seen them they look, as was stated before, look like dollar store bootlegs.
@dayraven: I think you’re a little off base. Obviously there aren’t as many action figure lines out there today as there were in the ‘80s and early ‘90s. Today it seems like most lines have a movie or a tv show to support it. You don’t see too many lines without any sort of tie-in.
There just aren’t as many properties out there to base action figures on. Sure back in the ‘80s there were dozens of properties, many of them already mentioned, today there isn’t that. Heck, today Saturday morning cartoons don’t exist. Yeah, there is still Nick and CN, but getting up at 6AM to watch cartoons is a thing of the past. I think the ’03 TMNT series did well, and although they seem to be on a decline again, I’m sure when they release the new movie there will be shelves full of TMNT again.
You mention lines like GoBots, Sectaurs, Micronauts, Ghostbusters, etc. but I stick by my statement that there just aren’t that many kid properties that are toyetic or that they feel are worth creating a line for. I find it ironic that you mention that the Ben 10 toys are crap, to me, they look like some of the funnest figures out on the market. Also, you’re forgetting Batman: The Brave and the Bold. I’ve been at TRU or WM on numerous occasions and I’ve seen kids going straight for those figures. I own a few myself, and despite the limited articulation and those big gaping holes in the arms and legs, I think they’re fun kids toys.
Another thing to keep in mind also is that a lot of lines sprung up in the ‘80s and ‘90s as copycats to capitalize on the success of the big guns. What was the last really big toy line that made everyone go crazy? I know Transformers has been big in the last few years.
Maybe it makes sense to make figures for adult collectors. I know you said the “video game excuse” is out, but I think it is a factor that comes into play. Young kids today have access to stuff that I didn’t get until I was a teenager. I didn’t get my first CD player until I was 14. Today, kids have ipods, Xboxes, and computers when they’re young. So in comparison action figures might seem kind of trite to them. It’s rather unfortunate I think. Not to say that I didn’t have Nintendo, but I still played with my TMNT figures. But yes, kids still play with toys and action figures. My nephew Logan, he’s a spoiled brat, he’s 8 and he has his own Wii, TV, and DVD player, yet he’s also in love with Transformers. I go over there and start playing with them and he’s always amazed that I know who they are and can actually transform them.
From a business standpoint, it makes more sense to cater to adult collectors. We have more disposable income than a seven-year-old, and we’ve got a warm gooey feeling of nostalgia for the past, so whenever they release a new Optimus Prime, thousands of man-childs rush out to buy ‘em in bulk. Kids are at the mercy of their parents and if they were like me, only really got toys for Christmas and birthday presents, aside from an occasional reward/treat. “Adult collectors,” usually people in their twenties, thirties, and maybe forties who bought Star Wars figures back in the day.
Will kids growing up on Ben 10 now want 25th Anniversary figures twenty five years from now? People once poked fun at that very same thing with Power Rangers, but they’ve been doing that exact same thing with the MMPR 15th Anniv. We may be a unique generation, a fluke even. I think the only thing we can do as consumers is support the stuff we like, don’t give-in to companies passive threats of “if you don’t buy this, then you’ll never get that”.
prft… i'm not saying the ben 10 toys are crap cuz they aren't inventive… the quality is almost non existant. i've had balsa wood airplanes last longer. my kids are not sid from toy story, but they still managed to break their ben 10 toys w/ minimal play. my comparison is always jakks WWE figs and sigma six, which have already w/stood TONS of more rigorous play. jakks especially, i always know what my money's buying w/ them.
part of my beef is that very quality… when we were kids, getting a defective toy right out of the box just didn't happen. now, it's so common place, we barely notice. that's terrible for the kids, especially for parents like myself who ask my kids to save their money and they get to buy their own toys… so when one breaks on them, it's a BIG deal to them. i always supply them their money back, but they don't want the money, they want their toy back and i don't allow rebuys of shit toys. i have figs from 25 plus years ago, who've been moved 5 times and get EXTENSIVE play who are still in excellent shape, all things considered. i don't know if any of their toys will have that kind of longevity.
also, where's the knockoffs? it was an idea that worked well for many companies when we were kids… go bots were obvious, the remco lines were obviously riffs on motu, the toxic avenger was a riff on the turtles… and both OG concept and knockoff did well… where is that logic now? i think it's still a valid idea, they just aren't tapping it anymore.
i do see where you're at, that most modern lines are targeting properties that are already in other media… but it baffles me to see missed opportunities. for example, both yugioh and chaotic are current sat morning fare, and both have tons of cool creature designs that would make awesome figs… yet, the yu-gi-oh figs are few and far between and look like garbage, and there's nothing for chaotic. you'd think, w/ the huge recurring cast and a constant flux of new critters getting showcased that these properties would be RIFE w/ fodder… but alas, it's not to be. the only thing i've seen lately that surprises me is the gormiti things… they seem to be moving relatively ok (though they are still pale in comparison to battle beasts for me, since they don't move!) and have no media exposure here. but they advertise. and there's the secret, i think, they advertise… i never see advertisements for the ben 10 toys on the ben 10 programming… why not? in fact, i don't think i've EVER seen ads for any of the ben 10 stuff since it added the alien force name. the only toys getting adverts these days are the TF, and even they aren't advertising like they did when i was young. that i think, the shift away from advertising, is what has damaged action figure industry's sales more than any other factor. when we were kids, you didn't get through a half-hr of programming w/o a gi joe or he-man commercial.
as far as video games go… my kids get to play video games (what games they can play) but in the middle of summer? do you honestly think those kids want to be indoors playing games? they want to be outside, playing, and even when told they can't take toys outside, they'll smuggle them out to the back yard to play! there's a market, trust me. i still think video games did their damage to the AF industry in the nintendo era… but i think the damage has lapsed. maybe you're getting your kids 60 dollar games… i'm not, and i know a ton of parents who aren't either.
i totally agree on not capitulating to the corporate "blackmail" system some companies chose to use. it's CRAP. but many of our fellow "adult collectors" simply put, don't have that willpower. i'm reading daily posts of folks all over the internet saying, "you know, i was gonna pass on that ghostbusters line, but boy, that egon looks great, i might just have to cave," and they will, and for a month, they'll love that fig. then, it's off to the storage room to be forgotten until the next purge. if you're a "buy and purge" fan, sure, that's ok, at least you know what you're up to. but lots of earnest fans are going to buy it just cuz it's out, and that's a travesty. i love the GB movies, but apparently, not as much as some folks, cuz these don't interest me at all. c'est la vie.
As far as Ben 10, I’ve only seen the first series, and a few episodes of the “Alien Force” show itself. I can’t say I’m much of a fan of the AF spin-off, it didn’t have quite the same charm that the original did. I’ve seen them in stores many times, and I always thought they looked like fun toys, like if I had a kid I’d want to buy them for him or her.
Nobody likes getting a defective toy. I remember I got a Super Soaker 100 that didn’t work and I was so upset! Or how about having parts break? That was always a crushing feeling as a kid. trucks used to be made out of metal and they were indestructible… now they’re all plastic. When I was a kid my mom frowned upon me taking toys outside, but I still did… of course I’m still traumatized by having lost one of Trap Jaw’s arm attachments over at my Grandmother’s house… and after having taken Roboto into the sandbox… his gears never worked the same way again.
I usually skip over the Yu-Gi-Oh/Power Ranger/Bakugon section, so I don’t even know whats there. Isn’t YGO more rooted in a card playing game? Thanks to the invention of the DVD, I haven’t watched cartoons on a Saturday in quite some time, so anything I would I record to watch at my leisure. As a kid though, half of the fun & excitement about watching TV was the new toy commercials. You’d get MOTU commercials during GI Joe or something.
I know its been debated before and beaten to death like a dead horse, but I don’t see how toy companies to buy figures they do not want simply to support a line on the chance that they will eventually get the figure they will want.
I’m not sure where the Ghostbusters line comes into play on that. I think this is a line that a lot of people have been waiting a long time for. Yes, there will be some casual fans who may purchase a figure only to put it in storage a month or two later, but I’m sure there are many more who are looking forward to picking them up. I’m not planning on getting Slime Goo Egon, but when the line starts up over at MC, I am definitely picking up the 4 GB!
$30 here in australia.
stop complaining!
"$30 here in australia.
stop complaining!"
Awesome xD