Ask Mattel > July 1 Edition

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1.) Valo487 asks: The Legion of Doom has been fairly well represented in both JLU and DCUC with a few left to finish the team in both lines, however Toyman is currently missing from both. Is he in the works for either line? Also, any chance for a non-armored Lex Luthor?

Both are a possibility, but nothing to announce quite yet.

2.) He-Dan asks: Given the recent announcement in Toyfare that key figures (like Joker and Power Girl) will be part of the Wal-Mart exclusive line, what assurances can Mattel offer that the line will be available more widely and in greater quantities at Walmarts than Wave 5?

It is up to Wal-Mart (and any other retailer) to decide which toy lines to carry, not Mattel. If you are not seeing your favorite DC or other Mattel line at your local retailer, ask for it by name!

3.) Ed asks: Some collectors have reported their DCUC figures (wave 3 specifically) developing a strange coating of white film that doesn’t seem like normal dust. I myself have seen it on my DCUC figures and even some of my old Batman figures from the original Horsemen line. A collector on Fwoosh had speculated that it’s probably just mold release working itself out of the plastic. I was wondering if Mattel had a take on this to help clarify the mystery?

An interesting question. If you have photos of this to post we’d be happy to review with our safety department and get a more complete answer. At this time we are unaware of this particular issue.

4.) How much of the Question figure, revealed recently in ToyFare, is new sculpting/tooling?

The Question is based on the DC Superheroes suit body used for Clark Kent, The Riddler and Two Face with a new head, coat and arms.

5.) Given the success of the Movie Masters Batpod, is there any possibility of similar smaller-size vehicles (such as a Batcycle) for DCUC, perhaps as a Mattycollector exclusive or a Collect-and-Connect?

Nothing is planned at this time, but if there is enough fan interest it is something we can get to in time!

Comments now closed (75)

  • @Monkey Boy, Nerdbot- Oddly enough an exclusive wave should be produced in numbers on par with regular waves to maximize profit to the exclusive vendor. If each Wal-mart wave is only produced in the amount that usually goes to Walmart, what is the point, becaue Walmart isn't actually making any more money than they would have had they just started carrying the line, unless they got them at a discounted price, which just seems idiotic for Mattel to do. The point of an exclusive is to keep supply and demand about the same but change the venue to maximize sales for that venue. Unless all Walmart wants is more foot traffic, why even ask for an exclusive if you aren't going to order it with numbers on par with demand? Also I don't think that Mattel should have given them an exclusive to begin with. With a line as hot as DCUC, Walmart can either get on board or lose out on sales to Target. Then again maybe it is Mattel's fault. Monkey Boy is correct that each Walmart can only house so many DCUC at a time, so Mattel should have anticipated this and made more than one production run of Walmart waves, so that when Walmarts ran out they could order more. Instead when Walmarts ran out they had to order series 6. But then again some Walmarts didn't start carrying until after the Walmart wave. Basically this whole thing is a cluster#@$%.

    Also @Poe- I think you are right to keeping asking while being more selective.

  • @Monkey Boy:

    I'm sure they make somewhat less, but not as few as you seem to think. One of the points of an exclusive is to keep all of the sales to themselves. If they thought they'd sell the same amount of non-exclusive Wave 9 as exclusive wave 10, why would they even bother? It's common sense.

  • I have seen waves 6 and 7 (non-exclusive waves) in plentiful quantities in Wal-Marts. I never saw a single figure from wave 5. Not one figure, not one time. I searched in five different states and never laid eyes on them.

    I think the quantities for exclusive waves are significantly less than for normal waves and when Wal-Mart sells out of all the figures, they and Mattel deem it a success…even though the majority of people interested in them never saw them and will only be able to purchase them on the secondary market.

  • Actually, Mattel stated in a Q&A a while back that Wave 5 was produced in less numbers than other waves as a sales test since Walmart didn't want to fully commit. Now that they know it's successful I believe the numbers will be more, but with Walmart downsizing their toy departments corporate-wide and still not really interested in non-media tie-in toys, there's no doubt it will be another fiasco on a different level. There's also no doubt that Joker has multi-media tie-ins and is the most A-list villain, thus why Walmart got the character along with Batman. To Walmart, DCUC is at the bottom of their priority list but if they're going to spend money they want a sure thing. Walmart probably was scratching its proverbial head when the Marvel Legends exclusive wave in 05 sold out in a week, with no media tie-in to guide it. Well, everyone knows that Batman will sell through. Even though Forager is sure to be the pegwarmer of this wave, he'll still only be found regionally. Good luck on the others.

    In the end, Mattel will do what they always do — re-release the hard-to-find figures years later, taking up slots that could have gone to new characters. I call them "Apology Figures". Just look at JLU to see what I mean.

  • Yeah but in all fairness 5 questions all about DC, me personally I couldn't careless about DC or super hero figures. There is no point in asking Mattel about the distribution of their products as it has always not been great.

    I look forward to these Q&A and then when I see all the questions being about DCUC and JLA its a bit of a let down, I would have been happy if there was even one slight mention of MOTUC.

    Another thing we cannot slag Poe about being lazy or his site. This site is great and Poe does pleny on it….this is only a pass time for him and all us readers, we all have more impotant things to be doing in the real world. As for being a sell out he is far from that….but I still remember the Betty Page statue Poe LOL.

  • As a Massachusetts resident, Wave 5 was merely a myth. Yet up to that point DCUC was NOT carried by any of the Wal-Marts in the area, and I've got at least a dozen all within a 30 minute driving distance. DCUC is now being carried by most WMs in the area, so I hope I will at least have a chance to get this wave.

    Talking to Toy Dept. managers… kind of unrealistic. That said, I think speaking with a store manager or writing letters might carry more weight. I'm not suggesting a letter writing campaign, but if managers can pass the information on to the proper dept. heads it might be more helpful.

  • Mark, with the greatest respect, it works the other way too, I'm not very interested in the MOTUC or Ghostbusters figures, they just don't captivate me at all and I quite happily skip the questions asked about them.

    I'm not bashing the line or the fans one jot, I'm happy that folks are happy they are getting new versions of cherished toys, I admit the Teela figure looks very cool, but DCUC is my main interest.

    I think balance on asking questions about all of Mattels lines must be tough, think of the poor Cars fans!

    Seriously, this isn't meant as a slight against MOTUC fans, please don't take it as such.

  • Maybe a reason a lot of shops haven't ordered the DCUC figures is because they do not want to have nearly every figure returned and have to give out refunds.

  • @Fengschwing, I totally understand man, I have no interest in Ghostbusters either…I just meant not all questions should be about one line thats all.

    I'm sure the Cars fans must have tons of questions they want answerd LOL.

  • RE: Asking your toy manager- I loved the time someone asked what to do if there is no toy manager to ask and they said "ask your toy manager."

  • Obviously if you're not collecting a particular line you're not going to be interested in teh news. I really don't pay attention to DCIH or JLU news. ON the other hand I'm interested in DCUC, MOTUC, and Ghostbusters. I think thats why its nice that so many different sites have the opportunity to ask questions, some specifically tailored to certain lines, others more diverse (like PGPoA). At least here Poe provides us a round-up as well as new Q&A.

  • Totally agree, the round-ups save me having to go trawling round, I appreciate the effort Poe puts in.

  • The crack dealer reference is fantastic.

    'I hate you because you give me such awesome stuff, but then you go and raise the price and make it hard for me to find it. So, I'm not going to buy anymore of your awesome stuff unless you give me lots of it and make it really cheap!'

    It's fun to see people get worked up over toys. =D

  • @Poe: Can you make one of the questions-Will guidelines be given as to what we can actually get an answer to? In other words, a list of things you can’t answer. That way we don’t waste a question by getting an unsatisfactory answer.

  • Y'know…for all the peeps bitching about Joker…I would point out that in Wave 5 the most well known character was the one who was doublepacked. So like Riddler, I'm thinking that Joker is probably going to outnumber the rest of the wave in production number and be substantially easier to find.

  • @George: Sell out? I think thats way off base. Lazy, yes, but unless someone has actually ran a site, I don’t think you know how time consuming it is to come up with quality content. Consistency is nice, but he’s not a trained monkey here for our amusment.

    I think the Q&A is worthwhile to keep around. Its not like its a weekly thing, once every month is fine. Just important to be discriminating about what questions are asked.

  • I look forward to these Q&A things mainly for the humor. Since they invariably answer either “We will look into it” or “We can’t comment on that at this time”, it’s almost satire. Don’t stop please! It’s kind of like that “Letters to Darksied” column that Toyfair used to do.

    @Poe: When exactly did you sell out Poe? And to whom? It wasn’t Whitey, was it?

  • Actually, they do cases of 10 now. Since there will be no All Star figures in this wave, there's a good chance that 3 of the figures will be somewhat easier to find and the other 4 will be hard.

  • I think part of it is that they don’t show up at all stores. Beyond that, I still think the perceived rarity helps turn it into reality. I’ve seen people on other boards brag how they own 5-6 sets of wave 5 (complete with pictures).
    Put it this way: if you saw waves 10 and 11 sitting on the shelves, and you only had money for 1 wave, which one would you buy?
    Or to put it another way: If you saw 2 sets of wave 10 on the shelf, and you had money for all of them, would you buy them all?

  • I have a question for next time at least, 'How can you justify the $3 price rise?'.

  • yes exclusives maximize sales for the single vendor, thus maximizing product makes a certain degree of sense, but the goal of exclusives, from a retailer standpoint (and retailers have stated this on several occasions) is to get people coming into the stores and buying things. retailers are proponents of "chase figures" for the same reason…they want people to come to their store. and with chases especially, they want them to come often.

    there may be more of an exclusive WM wave than a normal mass market wave shipment to wal-mart, but you'd be batty to assume mattel makes the product in the same numbers that it would have shipped to all the other vendors. keep in mind that not only will this wave ship to wal-marts only, but it most certainly won't even ship to all wal-marts. wal-marts are notoriously spotty for which stores get exclusives. some entire regions seem to never get any exclusives, or a very limited quantity.

    the proof is in the pegs, people. retailer exclusives either tend to disappear immediately, or pegwarm indefinitely. and that's if the store even gets them in…so for every TRU mezco heroes or DCD watchmen exclusive nobody asked for, you have a WM exclusive like the marvel legends ares wave which barely hangs around long enough for your local scalper to come in and buy all of the good figures.

    which is another problem. isolating the figures in a single location is basically a scalper's dream…it means everything is waitign for him in one location. there are still figures from the ares wal-mart wave i've never seen and probably will NEVER see (crossbones, hello?), and i probably only stumbled upon the remnants of that wave maybe three times.

    as for DCUC wave 5, never saw it. not at a single wal-mart in my area, and there are quite a few i frequent. not even the super wal-marts near me had any remnants, or even the double packed riddlers lingering on the shelves. if they ever got them in, they flew of the pegs as fast as they hit them, but i suspect it's entirely possibly that no stores near me carried the wave at all. the only way i got a riddler was through an online contact, and i suspect the joker might be the same way.

    furthermore, it's fundamentally troubling to me that the joker is an exclusive figure at all…i would say it's like (blank) from the (blank) line being an exclusive, but i can't think of a better example than…JOKER being an exclusive in a DC COMICS line. what if the only way to get megatron was through a single store. what if the only way to get darth vader was at a single store? power girl i can almost understand…she might be considered a "heavy hitter" in the DC universe…but the freaking joker?! everyone knows the joker, even 5 year olds who've never read a comic. probably every hero in the DC universe has faced the joker at least once. yeah, let's make HIM the retailer exclusive.

  • So, enough lamenting. With our powers combined, could we possible compile a list of what states DID receive Wave 5, so that I can ask all of my friends in those states to be on the lookout for the exclusive Wave, buy lots for me, which I can then distribute to me fellow misfortunate Poesters and Fwooshers? Feel free to email me if you have info.

    Poe, you are doing a fantastic job, keep up the good work please! MY question actually got asked AND answered last time, and it was a good question and got a good answer. I think it's a great example of what to ask.

    My email is:

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