Ask Mattel > Answers for Mid-April

April 15, 2010 | Poe

We’re back with another round of answers for Ask Mattel. (I didn’t solicit new questions for the May 1 round because I had five questions I wanted to ask myself this time.)

Let’s get to it.

1.) Fengschwing asks: Should DCUC Wave 5 prove popular and sell out, will Mattel consider releasing it yet again, as they do with popular MOTUC products?

If it sells out as fast as a MOTUC figure we could look into a re-re-release. Wave 5 is also a big test to see how well re-released DCUC product does for us. If you want to see more re-releases tell your friends to support the Wave 5 box set.

2.) Grenadier asks: Would you attribute Moss Man’s incredible sell-out time to a lower production run, the fact that he went up for sale several minutes early, or was this an example of the Digital River system working at peak efficiency?

Since fans asked for a change to Moss Man (unflocked ears) we went ahead and made a running change and therefore there were two versions. This created a much higher demand for the figure since we did not increase production but rather split the existing production between both versions (we updated the figure as soon as we could make a change during production). Yes, Digital River was also running the sale very well.

3.) mjturny23 asks: You said a while back that there wasn’t sufficient demand outside the US to have non-US distribution centers, but that you would review it later. Due to increasing purchases, is this a possibility now?

We have looked again and there is still not enough demand outside of the U.S. to justify a second distribution center. If this ever changes we would love to open one. We just need to see the demand.

4.) Considering how popular they are and the rush to get them on Mattycollector last time, will you try to avoid selling the Trap Jaw and Battle Cat reissues in the same month?

Yes, we will not offer them in the same month for the re-release.

5.) While Skeletor’s Havoc Staff was given something of an origin in the Millennium comics, it’s still one of the more mysterious aspects of the MOTU mythos. Are there any plans to touch on its history in the MOTUC bios?

Yes, you will learn the full story in time.

Ask Mattel Roundup:

1.) Fengschwing asks: Should DCUC Wave 5 prove popular and sell out, will Mattel consider releasing it yet again, as they do with popular MOTUC products?

If it sells out as fast as a MOTUC figure we could look into a re-re-release. Wave 5 is also a big test to see how well re-released DCUC product does for us. If you want to see more re-releases tell your friends to support the Wave 5 box set.

2.) Grenadier asks: Would you attribute Moss Man’s incredible sell-out time to a lower production run, the fact that he went up for sale several minutes early, or was this an example of the Digital River system working at peak efficiency?

Since fans asked for a change to Moss Man (unflocked ears) we went ahead and made a running change and therefore there were two versions. This created a much higher demand for the figure since we did not increase production but rather split the existing production between both versions (we updated the figure as soon as we could make a change during production). Yes, Digital River was also running the sale very well.

3.) mjturny23 asks: You said a while back that there wasn’t sufficient demand outside the US to have non-US distribution centers, but that you would review it later. Due to increasing purchases, is this a possibility now?

We have looked again and there is still not enough demand outside of the U.S. to justify a second distribution center. If this ever changes we would love to open one. We just need to see the demand.

4.) Considering how popular they are and the rush to get them on Mattycollector last time, will you try to avoid selling the Trap Jaw and Battle Cat reissues in the same month?

Yes, we will not offer them in the same month for the re-release.

5.) While Skeletor’s Havoc Staff was given something of an origin in the Millennium comics, it’s still one of the more mysterious aspects of the MOTU mythos. Are there any plans to touch on its history in the MOTUC bios?

Yes, you will learn the full story in time.