World of Quahog?

As everyone else has already reported, Playmates Toys has picked up the Family Guy license. It looks like Playmates is trying to bottle lightning a second time, as the line appears to be designed almost identically to their late 1990s/early 2000s World of Springfield Simpsons line, right down to the talking playsets.

Playmates takes over the license from Mezco,* who have recently been re-releasing their earlierĀ Family Guy figures with what seems to be (as far as I can tell) mixed success. I used to be a big Family Guy fan, but I stopped watching it this season–along with every other Seth MacFarlane show–and haven’t missed it. One shouldn’t assume one’s own tastes reflect the majority’s, but it does seem to me that Family Guy may be on the downward slope of its popularity.

Ever since the Fox KidsĀ Turtles cartoon ended, Playmates has been floundering a bit. Their Star Trek and Terminator: Salvation lines were rushed, forgettable, and are still keeping pegs warm across the country. I am intrigued by their new Lucha Libre USA figures (more on that at a later date). But I have a hard time envisioningĀ Family Guy becoming the smash hit World of Springfield was.

Not that everything needs to be a smash hit, but Playmates does mass market retailer lines–not the collector’s market–so if the sales aren’t there, the line won’t be for long, either.

* I’m assuming. It’s possible Playmates made a deal that allows Mezco to sell their figures in specialty stores–it’s happened before. On the other hand, this wouldn’t be the only major license Mezco lost in recent history.

Comments now closed (12)

  • Playmates probably figured that since WoS came out about 10 years into the Simpsons (not county their Tracey Ullman days), coming out with Family Guy stuff 10 years into the show's history couldn't POSSIBLY fail!

    Here's the problem, though: I know a lot of people who genuinely loved the Mezco stuff, and just like WoS, I think Mezco just kind of let things slide because they ran out of characters and interesting main character variations to do.

    But the big problem you have, because of the Mezco line, is the comparisons. When The Simpsons was made, there was a HUGE pent-up demand for Simpsons merchandise, especially for second and third tier characters, and the only other action figures made for the Simpsons was the kind of subpar Mattel line from 1990. Mezco produced a nice quality line that tackled all of the main characters as well as many obscure ones, and so Playmates is going to draw comparisons.

    I don't know about anyone else who collected WoS, but the talking feature was NOT the biggest selling point for me. If that's what Playmates is banking on, they'll probably struggle.

    AND ONE LAST THING. When The Simpsons figures were out, they were CHEAP! For the first couple of years, they retailed for $4.99 each, and for that, you got a figure that interacted with an environment with a lot of character-specific accessories. There's no way 10 years later that Playmates can make these figures nearly as affordable.

  • I completely regret collecting WoS. The figures were decent, but largely unspectacular, though it was really the horrible writing on The Simpsons for the last 10(?) years that just killed my love for the characters. It is one of the few lines that I completely sold off (at a huge loss) and along with pre-Marvel Legends Marvel figures, one of my biggest regrets in collecting.

    I will not make the same mistake with Family Guy, which has similarly turned into crap. As was stated, I really don't think there is much demand for figures from this license.

  • I saw this too on the BBTS page and then found the story on Toynewsi.com. I have a few Mezco Family Guy figures, and thought they were really well done. I was hoping that due to the rereleases that were showing up in TRU stores, perhaps Mezco was planning on continuing the line.

    Mezco seems to me to be a company that is definitely on the verge of becoming irrelevant to mainstream action figure collectors, much like McFarlane has (although I do admit that the Walking Dead has my attention and I certainly understand that Halo and sports are lucrative properties). Having lost Cinema of Fear, letting fan properties like Hellboy and Family Guy fade away, and banking on 1 or 2 figures from movie releases like The Spirit and the Green Hornet, Mezco seems to have really lost its identity. There was a time when Mezco managed to get awesome licensed propetries along with releasing really cool unique properties as well (Scary Tales, Silent Screamers, etc.)

    I like the Family Guy characters. My biggest problem with the show in recent years is that it has often seemed to make characters and comedy take a back seat to Seth McFarlane's politics, but that is neither here not there. If these were at the right price, easily available, featured a good selection of characters, and said funny things, I could see myself possibly getting into them.

  • I must admit I like the show, but then I have no idea what season we are on in the UK, so the rot may have yet to set in.

    That said, these seem uninspiring to me and I'll pass.

    I liked that set with Peter fighting the chicken though…

  • On a seperate note, hardly anything new coming out seems to inspire me these days, I think I'm becoming the Oscar the Grouch of the Poesters…

  • I'm definitely interested in these. I still love Family Guy and don't really understand why folks say it has gone downhill. For that matter, I don't understand why some folks bash The Simpsons these days. In the case of Family Guy, I think it is as strong now as it ever was (with the exception of their second Star Wars spoof – they totally phoned that in). And while The Simpsons might not equal its best years, it is still one of the smartest, funniest shows on TV.

    As for the toys, I have a few of the Mezco Family Guy figures, but I'd consider replacing them with new WOS-style ones.

  • I was finishing High School and starting College when WoS was hitting the shops and didn't bother collecting them even though I was a big Simpsons fan. I do regret it.

    Having said that I love Family Guy, so if these are in the shops I will be picking some of them up.

  • Meh! That's all I have to say.

    The only playmates news that I'd care about involve 4 turtles and a guy who wears a bunch of graters as armor.

  • WOS was great, so I'll probably pick up at least the first few waves of these. Though I don't know that there are more than a dozen or so figures I would really be interested in. I don't see this line lasting long term though. Doesn't help that these cost quite a bit more than the Simpsons figures did.

    I would actually be more interested in them picking up the Simpsons line again.

  • I would be really interested in buying these,as long as they have a good assortment of characters and they say funny things.The problem with family guy is they don't have as much characters as the simpsons,so i can't see that many characters been made

    but i hope they do ones of these

    Skinny Peter

    Lando Griffin

    Stroke Peter

    Peter vs Giant Chicken

    Drunk Piano playing peter

    Shipwrecked Peter

    Young Peter

    Child Peter

    Redkneck Peter

    Future Stewie

    Bitch Stewie

    Bitch Bryan

    Dog Stewie

    Meg

    Prison Meg

    Hot Meg

    Chris

    Artist Chris

    Goth Chris

    Exercise Chris

    Smart Chris

    Idiot Chris (when he goes out with connie)

    Jungle Chris

    Tricia Takanawa

    Ollie Williams

    Tom Tucker

    Jake Tucker

    Duiane Simmons

    Loretta

    Boxing Lois

    Bad Girl Lois

    Karate Lois

    Prison Lois

    Pornstar Lois

    Young Lois

    Death

    Jesus

    God

    Carter Pewtershmidt

    Barbra [Pewtershmidt

    Joe

    Officer Joe

    Walking Joe

    Shipwrecked Joe

    Model Lois

    Shipwrecked Quagmire

    Robe Quagmire

    Air Pilot Quagmire

    Bonnie Swanson

    Connie D'amico

    Adam West

    Peters Dad

    McGriffin

    Bannana Brian

    Shemus

    Neil Goldman

    Mort Goldmabn

    Miss Goldman

    Young Cleveland

    Giant Chicken

    Dr Hartman

    Jerome

    Herbert

    His Dog

    Black Knight

    Big Fat Pauilie

    Tuxedo Brian

    Frank Sinatra JNR

    Gillian

    The Judge

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