- Mattel has announced they’ll be re-opening the subscriptions for two weeks, from tomorrow, Friday, September 16th at 9 a.m. PT through Monday, October 3rd at 11:59 p.m. PT. If you don’t get the Club Infinite Earths subscription, the regular figures will cost $18 instead of $15 on sale day, and the oversize will cost $45(!) instead of $30. The 50% markup on the oversized figures is probably where they’re making up most of the 40% shortfall on the subscriptions. (I realize some of you may prefer to interpret it as Mattel being an evil money-grubbing monstrosity. To each their own.)
- What struck me was the fact that apparently the prices on non-sub, sale day MOTUC figures will also be going up in 2012. That’s the first price increase we’ve seen on MOTUC since 2008. While a lot of people have been expecting this for some time, I suspect the excrement will still strike the propeller, at least marginally.
- There will also be a new subscription for the MOTUC 30th Anniversary figures. It’s a standalone sub you can purchase whether or not you purchase the standard MOTUC sub. The good news is it looks like they’ve managed to squeeze Fearless Photog into it, which at one point was questionable.
- I doubt I need to recommend that my readers visit ItsAllTrue.net, as I suspect they already do, but I did want to highlight Noisy’s review of the SDCC Classics Lion-O. It’s a good read for those of you who are curious how these figures stack up against MOTUC.
Valo487
So if you already bought a MOTUC subscription for 2012, and you buy the 30th sub as well, do they combine shipping on months when both come out?
ferris
Not being a superfan, I buy only a few MOTUC figs each year, so there's no way I'd ever get a sub. But I want the line to continue despite me not supporting it all that much. So paying a bit more is fine.
AmericanHyena
Ugh…if MOTUC prices are going up outside the subscription…that's enough to drive me to get a subcription…or drive me off the line.
*Begins pondering.*
AmericanHyena
Although, I really wish we knew how much. An extra $1 I could handle. An extra $3 is pushing it. An extra $4 or $5 I couldn't do.
@FakeEyes22
Price increases are a shame for those who aren't into subs. I've always felt the subs should come at a slight discount since that's the way it works with magazines and everything else ever, so I guess it works in that way. Oh well, hopefully it works as an incentive and more subs are sold. I bet they show off something sweet at Powercon to help sales as well.
misterbigbo
I coulda swore Toyguru said MOTUC prices weren’t going up when the s-storm over DCUC price jumps drifted. Could be wrong, but I don’t think so.
I refuse to fling poo on this one just yet, until they announce how much it will be. If it’s $5, I’m sorry, but a sudden 25% increase is inexcusable. I type this because I believe Matty floated the news without an exact figure to test the web waters and see what the fans will tolerate. I’d happily pay a couple more bucks for the toys if the DR issues went away and shipping prices were reasonable. But those things aren’t likely to change.
Poe Ghostal
Well, the DCUC price hike is from $15 to $18. So I would hope the MOTUC hike would be similar, but who knows–the oversized DCUC hike was 50% (though again, lower sub numbers).
misterbigbo
The DCUC prices are up, as you said, because the subs failed to reach the quota. MOTUC met its quota, so I don't see why those prices should rise as much. Look, I think it makes sense for a price to increase over time, but they can't expect us to swallow a 15%-25% jump in successful times. And I see no other way to describe a year with unprecedented product.