Received a press release from Warner Bros. Consumer Products unveiling a licensing program for the 1960s Batman TV series. Among the highlights:
“The Batman Classic TV Series celebrates an incarnation of Batman that for many fans was their first introduction to ‘The Caped Crusader’ and his many friends and foes,”said Brad Globe, president, Warner Bros. Consumer Products. “This new licensing program captures the playful and stylish spirit of the iconic Batman while bringing a fresh look that will appeal to the Batman enthusiasts and nostalgic fan base, as well as to a new generation of fans.”
As part of the new licensing and merchandising program, licensees will have the chance to bring to life some of the most recognizable elements of Batman, including the “Dynamic Duo” of Batman and Robin and an arsenal of archenemies such as The Penguin, The Joker and The Riddler. Batman’s famous high-tech gadgetry will be featured in the program such as the Bat-phone, the Bat-zooka and the Bat-signal, along with other ultramodern tools – and don’t forget the famous Batmobile.
WBCP now has the rights to license the likenesses of the actors from Batman as part of the Batman Classic TV Series licensing program. Throughout the duration of the 120-episode run of Batman, the venerable actors of the series include Adam West as Batman, Burt Ward as Robin, Cesar Romero as The Joker, Burgess Meredith as The Penguin, Vincent Price as Egghead and Eartha Kitt as Catwoman, among many others.
First off, it’s great that WB/DC is finally willing not just to acknowledge but to celebrate the 1960s Batman TV series, as it arguably raised the Dark Knight’s pop culture profile permanently. Hating on it because it made Batman into high camp is so late ’80s (call it GRITT NOT CAMPY).
Second and far more importantly, could an Adam West Batman action figure – from Mattel or DC Collectibles – finally become a reality? I bet we get a statue, at least, but it would be great to see a Batman 6″ figure with West’s finely-toned physique. Also, four words: Four Horsemen-sculpted Egghead.