Following up from the earlier post, there are two notable posts over on the Mattycollector forums.
Subject: MOTUC on the chopping block?
Q: With all due respect Toyguru, how could MOTUC possibly be on the chopping block when it’s the highest selling line on Mattycollector.com? Is this an edict handed down by corporate or is this a brand decision from yourself? Do you feel Mattycollector could even exist without MOTUC?
A: In 2012 it was/is one of the hottest. But the 2013 sub has not sold the min yet. Until it does, it is on the block. We need sub support to continue it.
Subject: Can you do a sub meter for MOTUC?
Q: Like the one you have on DCUC? Clearly, we need it.
A: We’ll look into it. At this point we may need one. We were not expecting to which is why one was not prepped.
Before the reveals, I half-expected the 2013 MOTUC sub to have trouble. I thought the quality of the reveals, particularly Ram Man, would get it up to at least last year’s level. But it appears the somewhat lackluster selection this year, combined with displeasure regarding the 30th Anniversary figures (two hits and four duds) and, most important of all, the price increase have dealt a strong blow.
I’ve little doubt it’s the price increase that’s the biggest problem here. It seems to have priced out many international collectors, and I think they’re sorely missed. I know some fans are interpreting this as “scare-mongering,” but last year Scott did tell us the MOTUC sub was safe, even if the numbers were the lowest yet.
Of course, it’s worth noting that even I haven’t subscribed yet – I mean, me, Poe Ghostal. And why? Character selection and price. This year I’m getting Spikor and Mekaneck, two of the last figures I wanted aside from Ram Man. I’m not sure I want to pay $600+ for Ram Man and a bunch of figures that will likely be opened, reviewed, displayed for a few months, then placed in a ziplock bag inside a rubbermaid tote until they get unloaded en masse at Comicazi.
My toy budget is getting squeezed by other life concerns these days, so if I plan to continue collecting, say, S.H.MonsterArts and Ultra-Act, MOTUC just doesn’t make sense next year. That might mean I’ll have to pay some exorbitant amount for Ram Man – or maybe live without him. That’s the real crux of this for me – is it worth paying something like $200 for Ram Man, one third of the sub, to avoid paying that other $400? Because I can be damned sure I won’t be the only non-subscriber gunning for a Ram Man; and if sub numbers are as low as Mattel is intimating, Rammy will be a scalper’s dream. (And if you think Mattel will produce extra Ram Man figures so they can sell them on the day-of-sale, have I got a bridge for you.)
I actually suspect the MOTUC sub will go through no matter what, but it’s possible – perhaps even likely – we could see reduced tooling, accessories and paint applications.