NoisyDvL5 from IAT does already did something like this, but while his statistical analysis is great, he didn’t really discuss the stuff that interested me. For example, the Minotaur the Duck variant is far and away the most popular figure after the regular Raven. I think this says something about this campaign.
Minotaur the Duck originated as an argument on the old Four Horsemen bulletin boards. I try to keep abreast of what’s going on in the 4H’s world, but I had no idea who this guy was until recently. His immense popularity attest to the fact that this campaign has a lot of investment from former board members and diehard fans. That and people who just like funny toys. And Duck Dynasty.
Another thing I find interesting is how much money is being spent per person. Earlier this morning, the total – based solely on pledges, we’ll get to the add-ons in a minute – was $94,000. There were (at the time of this writing) about 900 backers. Less than a thousand backers, who had pledged, on average and before add-ons, an average of $100 apiece. A lot of that average may be coming from the whopping 119 people buying the $240 6-figure set; if we remove that, the total drops to 66,000 and the per person drops to $82.
But wait, there’s more! The way the “add-ons” work is that, if you want one of the “unlocked” figures, the bone wings or whatnot, you simply adjust your pledge to add the proper amount. So while officially there’s only about $95,000 in pledges, there’s another $70,000 in add-ons. That averages out to $177 per person! That’s nearly $100 more than my own current pledge.
I’d be surprised if your average Kickstarter campaign has that high an investment per person. It’s a testament to the Four Horsemen’s popularity, the quality of their work, and loyalty and enthusiasm of their fans.