Sigh. In an effort to counteract some of the negativity surrounding MOTUC at the moment, we here at PGPoA are in the midst of prepping a very positive post about the line. So of course, brand manager Scott Neitlich (a.k.a. ToyGuru) writes this:
How about this, we just confirmed from logistics that Two Bad, like Clamp Champ or Fang Man will be short produced and therefore will only be for sub holders in 2014. I don’t know if that is an incentive, but it is the latest info we just got.
Many fans are up in arms again, but this doesn’t surprise me in the slightest. MOTUC has been moving toward “subscription-only” for so long I’m surprised they didn’t announce at SDCC that all 2014 figures would be sub-only. And while it definitely sucks for those who can’t or don’t want to subscribe, I don’t see why anyone should expect Mattel to offer day-of-sale product at this point, particularly when we know they’re going to have less money to work with in 2014.
Lower subs suggest fewer people want MOTUC action figures. Why shouldn’t they lower production numbers? Yes, you can certainly argue they’re shooting themselves in the foot and losing money by doing this with such a high-profile, popular character, but speaking for myself, I don’t know the logistics behind producing such a large figure with so much unique tooling. Maybe there’s a non-sketchy reason for this. Perhaps day-of-sale product has declined to the point where the only extra they have is the replacement stock for quality control issues.
I’m playing the devil’s advocate here. I do think that, as usual, this has been bungled from a PR standpoint. Announcing this in a reply to a question on the Mattycollector forums isn’t exactly making sure your entire potential collector base as well as the diehard fans are aware of this very important piece of information.
What Mattel should have done, in my opinion (and Nemo Eight at least agrees), is announce at SDCC that the 2014 sub would be entirely sub-only. None of this picking-and-choosing BS, where certain figures have no day-of-sale stock but others do.
Anyway…we’ve got a positive post about MOTUC coming tomorrow, we promise.