Production to start on a new Masters of the Universe movie in 2014?

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That’s what Devon Franklin, Senior Vice President of Production for Columbia Tristar, said on Instagram (link).

Any Masters of the Universe fans out there!? Mattel just sent me this vintage Castle Grayskull! Takes me back to my childhood! I’m working on bringing the new He-Man movie to the screen. We start production this year! #mastersoftheuniverse #heman #ihavethepower

Is there any chance this movie could be good? Rob Bricken, formerly of Topless Robot and now of io9, wrote an extensive analysis of why that would be impossible – see Why There Should Never, Ever Be a He-Man Movie – and I have to agree with most of his points. I think he’s wrong that today’s kids wouldn’t like the cartoon show – my friend’s 5-year-old and 3-year-old were addicted to it for months on Netflix. But I have no idea how that would play out with a movie. Maybe it could work if done as a CGI movie in the vein of How to Train Your Dragon…but I doubt it. And that certainly doesn’t seem to be the direction Mattel/Columbia Tristar is going.

(Thanks to He-Man World and @motuclassics for the heads-up.)