Regarding the Adora sellout: to clarify, I definitely think they were more, possibly a lot more, total Adoras than total Battle Armor He-Men. What I was suggesting in the comments to the Adora post was that the total number of Adoras available on Mattycollector yesterday might have been exceeded by the total available BA He-Man because the entire stock of BA He-Man was available, whereas a large portion of the Adoras were taken up by the subs.
I didn’t expect BA He-Man to sell out before Adora. Actually, I didn’t think about it at all, but if you’d asked me before yesterday I would have thought Adora just as likely as BA He-Man, perhaps more so due to the subs. BA He-Man is a variant, and plenty of people already have the regular He-Man, and these figures aren’t cheap–BA He-Man has all of that working against him. (And then there’s this–which I don’t agree with, but could represent the view of some casual fans.)
What gave me–and I think many others–pause is Adora selling out within half an hour. I don’t even expect that of Trap Jaw. Battle Cat yes, but partly because I suspect he was produced in a relatively low numbers so Mattel could hedge their bets with their first larger-scale item.
I’m perfectly willing to entertain the idea that Adora is just a really popular character. Rob of Topless Robot has said Adora alone makes the entire sub worth it to him, and he even ordered an extra one (I know because I was ordering it for him).