I try to avoid participating in arguments on forums these days, but I ended up chiming in when a He-Man.org thread comparing DCUC to MOTUC veered into a discussion about action features and whether those were–and are–really as popular among kids versus something like articulation.
The easiest place to start with this particular digression is with a post by “MegaGearMax”:
Today’s kids have waaaaay better toys than we did in the 80’s. It’s like comparing a Model T to a modern car.
Put up NECA’s TMNT against the 4 original Playmates Turtles, Super Powers against DC Universe Classic, G.I. Joe 25th up against the original RAH figures or the poseable Transformers Universe Classics against the barely-poseable G1 figures. Or even pit the MOTUC that we have now against their vintage incarnations.
As good as the old stuff was, the companies got alot better at making figures of those old characters from 20 years ago.
“Mr. Shokoti” responded to this post thusly:
None of those toys you mentioned are even targeted for kids in terms of either price or features. The TMNT toys are based on comics that, as of yesterday, are no longer published(in terms of style, they haven’t been published for years) and aren’t nearly as inviting to children as any of the Playmates lines. Super Powers were of a more collectible size for kids, came with a mini-comic, and had action features. DCUC are large figures featuring many characters only longtime comic readers would recognize. The 2 Hasbro lines are based on old characters & designs with nothing to support them(unless you give the kids reprints of old comics or DVDS featuring cartoons 25 years old). I also think the vintage MOTU is far better than MOTUC when it comes to durability during play. This latest line has pieces falling off if you look at them funny. Also, I didn’t care about articulation as a kid and I care even less about it as an adult. Kids want toys that do cool things and not ones that have ankles that can bend.
My response, posted below, was almost entirely based on that last sentence. (However, I think there’s an argument to be made that MOTUC isn’t quite as brittle as he suggests, and that the vintage figures, while hard to break, also refused to stand up after a single day’s play thanks to those rubber bands in the hips.)
Let’s not make generalizations. I loved it when figures had more articulation as a kid–that extra swivel joint on Fisto or Jitsu was great. It’s one of the reasons young Poe found lines like Captain Power so cool–those figures could move a lot more than your average Star Wars figure. And the young G.I. Joe: RAH fans certainly didn’t seem to complain about the articulation.
Also, I generally hated action features as a kid. I remember being so bummed that the only Egon figure I had was the one with the “Fright” feature, and not the regular one. Thank God my favorite lines, Star Wars and Transformers, didn’t really employ action features. There was the occasional firing missile or Rancor jaw, but for the most part neither line ruined the sculpt of a character with some goofy action feature. I was so happy that Jedi Luke had a removable, hand-held lightsaber instead of that silly slides-into-the-arm gimmick.
So I’m just saying, don’t assume that your own childhood preferences are what all kids prefer. And don’t assume that because kids seem to enjoy playing with toys that happen not to have a lot of articulation, those kids must not want or care about articulation. Articulation is a very expensive feature on a toy, and it’s one of the first things most toy companies will sacrifice. However, it’s still entirely possible that if more articulation was added to those figures, the kids might enjoy them even more.
Some kids like action features. Some kids like articulation. Some kids just like a cool-looking toy. And all kids like all three things in varying proportions. What those preferences were when you were a kid most likely informs your preferences now. Adult collectors who, as kids, liked articulation tend to love Marvel Legends, DCUC, MOTUC as adults. Collectors who, as kids, loved cool-looking toys might like DC Direct, NECA or McFarlane stuff nowadays, and might be more likely to be fans of Millennium MOTU than MOTUC (unless they’re particularly fond of the vintage line aesthetically). Collectors who, as kids, really liked action features…OK, I’m not sure what they’re collecting. I can’t think of a collector’s line that pays tribute to action features, which suggests there isn’t much of a market there–possibly because action features are all about “playing” with the toy, which is not something most collectors do as adults. (And don’t make the mistake of thinking that collectors’ love for articulation is based on wanting to “play” with the toy–there’s a big difference between posing your figures for various display options and actually playing with them as a child would, making sounds and making them talk to one another and so forth.)
Anyway, my point being, I think the distinctions made between the preferences of “adult collectors” and “kids” are fairly irrelevant. The kind of toys I like today are generally the kind of toys I liked–or wanted–as a kid.
Mr. Shokoti’s response:
Obviously not every kid is going to feel the same way, but when you look at toys aimed at those under 10, the vast majority of them had action features. You didn’t feel that way. Obviously toy companies feel kids like you were in the minority. Tranformers, Thundercats, Gobots, Roboforce, MASK, Sectaurs, Super Powers, Silverhawks; they all had action features and most of them were extremely popular. Either other kids didn’t have the same hangup that you had with action features or they just suffered in silence.
Finally, after some more thought, I posted this:
On further consideration, how about this: I submit that while many kids love action features, the ones that grow up to become lifelong toy collectors are often (obviously not always) the ones that tended to prefer articulation, sculpting, and ancillary media over action features.
Because as I’ve pointed out, very few collector’s lines–in fact, I can’t think of any–cater to action features. So either collectors did like action features as kids and don’t like them now, or they never liked them. Based entirely on my own experience and from talking to fellow collectors, I lean toward the latter.
Anyway, this seems like just the sort of thing to drum up some spirited debate, so I ask you: what do you think? How would you break down the proportions of how important sculpting, articulation, action features and I’ll add one more category, ancillary media (cartoons, comics, movies, etc.) were to you when buying toys as kids, versus today? (“Ancillary media” means how likely you were/are to buy a toy regardless of how good the other aspects–sculpt, articulation etc.–were/are, simply because it was Star Wars/He-Man/Marvel/Transformers, etc.)
Here’s how mine would probably go:
Young Poe
Sculpt: 20%
Articulation: 25%
Action Features: 5%
Ancillary Media: 50%
My favorite toy lines as a kid: He-Man, Star Wars, Transformers, Teenage Mutant Ninja Turtles
Poe Today
Sculpt: 25%
Articulation: 35%
Action Features: 0%
Ancillary Media: 40%
My favorite toy lines as an adult collector: Movie Maniacs; Spawn (The Dark Ages, primarily); MOTU (Millennium and MOTUC); Marvel Legends; ToyBiz’s Lord of the Rings; DCUC; Mezco’s Hellboy; NECA’s Teenage Mutant Ninja Turtles
StrangePlanet
Another reason I miss Spawn toys:
Really cool action features.
Manga Spawn had a maskless head that popped out of his torso when you removed the helmeted head. Then you could take the helmeted head and combine it with his backpack to make a bug. Cool.
Manga Curse had a missle that shot out of the cannon that was his right arm.
Spawn III had the cape that could spring open into wings.
(Not so much Angela's shooting spear, because that kinda messed with the sculpt)
Of course it was the innovations in sculpt, paint and articulation (believe it) that drew me to those toys, but those fun extras in actual toy-ness were awesome. If they are extras, and mess with nothing, then bonus fun is the best.
Diego Zubrycky
Well, I like action features when they make the toy a better toy, like the original Battle Armor He-Man, for example ( IMO, the MOTUC Battle Armor He-man was ruined to my eyes because of the lack of his action feature ).
When I was a kid I never cared about details that are so important to me today ( Articulation, sculpt, paint )… As a kid, I just wanted to play and have fun.
Young Zubrycky
Sculpt: 25%
Articulation: 10%
Action Features: 15%
Ancillary Media: 30%
My favorite toy lines as a kid: Motu, Super Powers, G.I. Joe, Star Wars, Thundercats
Zubrycky today
Sculpt: 50%
Articulation: 40%
Action Features: 10%
Ancillary Media: 0%
My favorite toy lines today:
Well, I'm mainly a vintage collector but, speaking about current toy lines, although I am not a completist ( I collect only the toys that make me want them )I like Motuc and DCUC.
Kid Nicky
I was all about those retractable claws on Wolverine. I could do without the ring/mask thing,though.
Poe
@dayraven: Ouch. And quite unfair, I think. If you don't like action features you don't really like toys? Going to have to disagree with you 100% there.
My main beef with action features was, and is, primarily with those that somehow hurt the sculpt or articulation. Like Millennium's Stratos's shoulders being unable to move forward and back due to the ridiculous "flapping" feature, or Wolverine's "spring out slashing claws" in the original Toy Biz figure preventing him from having hinged elbows (plus the claws themselves looked pretty bad).
Considering the reams of fan fiction I wrote about Wolverine back then, though, I don't feel like my imagination was particularly hampered by my dislike of the action feature.
That's not to say I hated action features on principle. Of course not! There was the occasional cool action feature. Man-E-Faces springs to mind–or Optikk's eyeball dial, or the Rancor's mouth. But action features were never part of the draw to a toy for me–it was occasionally a bonus and occasionally, if it hurt the sculpting or articulation, a flaw.
dayraven
man… reading this makes me sad… if you don't like a well executed action feature, you didn't really like toys. so as an adult, you're pretty much only collecting due to a lack of imagination as to the definition of real happiness. why not just waste your money on hookers and blow?
Kid Nicky
I LOVED action features as long as they didn’t give the figure a wierd pose or somesuch.
I also agree with Fengschwing,what’s with the logos on the vehicles? Why would Punisher take his nondescript black van and paint a Punisher symbol on it? Kind of kills the point.
nerdbot
I'm in the camp that has always looked askance at action features. Even as a kid, I couldn't stand them if they were obtrusive. I didn't mind them if they made sense for the character and were discreet (especially if the action feature was part of an accessory that could be ignored). But a giant button on a figure? Or spring-loaded limbs that can't be posed? They irked me then. And they irk me now.
@Fengschwing:
That bugged the crap out of me, too! I suppose that is a whole other issue, but I can see how they are related. A lever sticking out of a character's back or a logo slapped on a vehicle both detract from the toy for me. Either would take away from a sense of- I dunno, is verisimilitude the right word here?
Russ
@Poe:
indeed it is, oh great & wise spirit of Poe!
Well, one thing I kept saying which everyone seems to miss is that–unlike DC Universe Classics– Masters of the Universe Classics is mostly updated sculpts of the vintage figures with references to their action features thrown in; I can't consider that much more than a modern day homage-based interpretation. Do I consider it definitive in terms of the likely character selection? That I'll give it, but based on the reasons I've given, I can't really yet say that Classics is indeed THE definitive Masters collection.
Lee
Young Lee
Sculpt: 15%
Articulation: 10%
Action Features: 0%
Ancillary Media: 75%
My favorite toy lines as a kid: Motu, Super Powers, Dino-Riders, TMNT
Lee Today
Sculpt: 50%
Articulation: 0%
Action Features: 0%
Ancillary Media: 50%
My favorite toy lines as an adult collector: MotU (200x & MotU:C), Dinosaurs, JLU, Star Wars, and Marvel U.
I totally agree with you on action features as a kid. They bugged me when the ygot in the way of the toy "looking right" I liked them when they were merely support features like He-Man's twist punch, or Hawkman's wings flapping.
Snarf! Snarf!
As a kid I loved action features, Thunder Punch, Battle Armor, etc.
While growing up I started to lose interest in mechanical features. Teh Action Feature that killed my like for Action Features was "backflipping Beast" from the X-Men line by ToyBiz.
The action Feature never worked. I bcame an Articulation Junkie with the Superposeable Spidey from Spidey: TAS. Now I rank Articulation first, then Sculpt, then everything else.
NECA has some cool toys that I don't buy becuase they're frigging Statues with 2-5 POA above the waist and 0 below it. Can't make fun of Twilight If I can't pose Edward AT ALL… Gimme Articulation and Good Sculpt or rot in the peg!
Lay Ze-Man
OK . . . I'll play! 🙂
Young LZM
Sculpt: 50%
Articulation: 20%
Action Features: 5%
Ancillary Media: 25%
LZM Today
Sculpt: 85%
Articulation: 15%
Action Features: 0%
Ancillary Media: 0%
If the sculpt ain't happening, then I ain't buying, no matter how much of the Kama Sutra can be reenacted.
0% on ancillary media, because I don't really read comics, and don't watch much recent animation either.
There are exceptions, like HT Joker I would've never bought without loving Ledger's performance.
But in general, I buy strictly for the FIGURES.
Robzy
Man, those 2 characters (Multibot and Dr Kain) talk a lot of rubbish don't they?!
Novelty
Poe, I think the fact that "action feature" has a lot of meanings these days. Is Mossman's scent an action feature? It was marketed as such in the 80s, but Mattel has now decided that it does not get in the way of articulation and is not really an action feature and the "smell" is included with MotUC. How does one define an action feature? Does a weapon like Clamp Champ's or an accessory count? Does the actual plastic that a figure is moulded from – e.g. clear plastic, or gitd plastic – count as an action feature?
RocketPunch
JimPansen : Yes, admittedly the M.A.S.K. figures articulation was a bit disappointing. I'm hoping that if the movie does get made they'll go with the GI Joe scale/style for the figures this time.
JimPansen
I hated it as a kid , that most figures did have so sparse articulation.
When i discovered GIJoe i was really amazed!
I also loved the MASK vehicles for their Actionfeatures but was disappointed with the figures having only so few points of articulation.
Snakeeyes22
I've got to admit, even as an adult some action features are hard to ignore.
It's all relative, but hand anyone a Man-E-Faces and after checking out all 3 faces…they'll do it again.
Such was the power of Masters of the Universe. The first wave all had a very satisfying, powerful spring punch that didnt interfere with the toy much. Most later figures seemed to be designed around whatever feature they had. The action features led to the great character diversity!
But, it's got to be done well. If a ball jointed figure has one swivel shoulder for a karate chop? Lame. The Super Powers line consisted mostly of pretty dumb actions that resembled dances, but they were a fun little surprise and they toys would have looked and posed the same way with or without them.
I'd have gladly traded action features for joints in the 200x MOTU, but I'm impressed that many figures featured their standard, character based action, like an extending neck, as well as a spring or button attack.
I definitely prefer articulation, if I pick up a beaten up old MOTU, the first thing I do is see what he does. Even if I already know! I think some primal appeal of control and interactivity makes the toy hard to put down. Some relationship is formed, like a Chimp and the joy of a banana dispensing button. Hand me a sparking Blackstar and I'd grind that flint to dust in a day.
As far as classic MOTU being superior to MOTUC? No sir. The designs were always fascinating, but I couldn't enjoy looking at the characters until now. The action features were superior to the figures themselves.
computerwarrior
I saw it mentioned before – my thought is also that action features don't impede my like of a figure, except when they get in the way of things. Cases in point: Hasbro WWF Rick Rude had a bad pose for playing wrestling with the figure; Ax and one of the Hogans from the same line had hands that were meant to go with a bodyslam action and looked stupid otherwise. Colossus from the first X-Men Toy Biz line was supposed to pick up a barbell, so his hands were curved up in that position; the Lex Luthor from their first DC line had "punch self in face" action.
I can play this game all day, there were plenty of terrible poses because of action figures. Ah – any figure that used the exploding action from Kenner – Scorpion Alien, Exploding Beetlejuice – because the bodies never fit together exactly right.
DrNightmare
Young Nightmare
Sculpt: 10%
Articulation: 0%
Action Features: 0%
Ancillary Media: 0%
Opportunity to Aquire: 90%
I was lucky to even have toys growing up, no one would buy them for me, except for the occasional Lego set. I'd usually instantly accept the offer by my parents to buy me ANY toy, but sometimes they would offer to buy me some butt-ugly toy just because it was on sale; those I refused, hah.
Modern Nightmare
Sculpt: 40
Articulation: 55%
Action Features: 1%
Ancillary Media: 4%
Today, I usually don't care about what property a figure is from. I don't have any loyalty or whatever to SW/MOTUC (I thought they were ugly even back then), so I buy whatever looks cool and can be posed effectively.
There is the rare time when I will buy something just because it's a character I like from some cartoon or comic. If someone made a line of Red Sonja figures, I'd buy all of them, regardless of whether they were ugly or not, just to say I have the collection. Recent examples would be my purchase of the Brave and the Bold Aquaman, I love that guy! Also a 5 POA Painkiller Jane, I like the character so I bought it.
I didn't buy a LOTR Cave Troll or Mutant Spawn figure because I love their comics/cartoons/movies, I bought them because they are bad-ass looking creatures.
There was only one figure I remember buying because of the action feature, a Viking Batman, because it had a spring-loaded waist that could spinning-DDT the hell oyt of any other toy 😛
(Though it's weird that I don't buy many wrestling figures despite how often I remember doing wrestling moves with my figures, go figure!)
jumper11
Screw action features.
PrfktTear
Part of what made the MOTU figures so exciting were the action features. Whether it was Dragstor and the wheel built in his chest, Blast Attack who could split in half, Sy-Klone who could spin, and Rio Blast, who had those awesome guns! When TMNT came out, I didn't like them any LESS for lack of action features, but we were treated to unique sculpts (many of which still hold up by today's standards).
I was never picky as a kid, and I don't think I ever really thought too much about articulation as a kid. It wasn't until much later until I became enlightened. Right now I'd say I'm 50/50 with articulation and sculpt. The MOTUC Stactions always kill me because they look so great, but yet they don't move.
I used to love playsets. Castle Grayskull and the Slime Pit were two of my absolute favorites, as was the Technodrome.
I was never a huge vehicle fan, but I still liked 'em. MOTU had the coolest vehicles… TMNT had a lot of good ones, but also stupid ones too.