So. Yesterday was interesting.
First off, Global Toy News posted an article I wrote for them, Toys R Us and the Adult Toy Collector. It’s about how TRU doesn’t seem to be serious about appealing to the collector market, and why that may be a mistake. An excerpt:
There’s a universe of collectibles out there that Wal-Mart and Target don’t and will likely never stock. For example, Hot Toys is a Hong Kong-based company that produced eerily lifelike (and extremely popular) 12″ action figures of famous movie characters like Batman, Iron Man, Predator, and many others. They’re only available online or through specialty shops. If Toys R Us were to put them in their stores at a competitive price, collectors would come. These figures always sell out. Heck, just by saving the collector the shipping they’ll be competitive. Sideshow Toys is another company that makes high-end collectibles based on Star Wars and G.I. Joe that Toys R Us could talk to. And that’s to say nothing of the huge market for Japanese toys, which collectors usually have to get through online import stores.
As I state in the article, I’m not a business person, nor am I privy to any of TRU’s market research and so forth, so I have no idea how feasible my ideas are. But I’ve already heard from at least one person involved with TRU who was planning to try and get the company to take notice.
Also yesterday, someone found a five-year-old article I wrote about how Lance Henriksen and Bill Paxton have both been killed by an Alien, a Predator, and a Terminator and posted it on Reddit’s “Today I Learned” page. It’s at the bottom of the first page as I write this and will probably have fallen off by the time this post goes live, but over the course of the last twenty-four hours I saw a tenfold increase in my average pageviews, causing my new partner CollectionDX‘s servers to (very briefly!) go down. I shudder to think what would have happened if I’d been with my old host. Anyway, it gave PoeGhostal.com its biggest traffic day ever – twice what the last record holder was – and provided an important lesson: I should stop writing about toys and just write random articles about action movies.