So, for a brief period today, a Horde symbol appeared on Mattycollector. Clicking on it led you to this page:
Once word got out, it sold out almost instantly. The text reads:
Congratulations! By magic or by luck you’ve found a secret figure! Now you see him… but this master of manipulation can disappear at any moment, so act quickly! This all-clear figure features painted red eyes. chest emblem and removable armband, and comes with a fan-demanded Hordak crossbow in vintage white. Trust us, this visitor born the dark dimension is up to no good…but you’ll have to get the figure to see his complete bio. Straight from the 2013 mini-comic, “The Secret Origin of Skeletor,” this highly collectable figure is not available with Club Eternia subscriptions or even during regular monthly sales, so make sure you check back often to try to catch him the next time he decides to project onto this page!
I’ve stopped being anything resembling a completist on this line, plus I generally dislike clear figures (unless the character is usually clear, like someone made of ice), so I’m not personally annoyed by this. As far as I can tell, there was no announcement – no cryptic hints on the message boards, no ARG-like stuff, nothing. So the first thing most fans will know about this thing is that it’s unavailable to them. I suspect there will be a few people out there who, upon discovering they can’t get the figure, will be at best, a bit bummed, and at worst, brimming with fiery rage.
Fortunately, it sounds like he’ll be back, and you can bet there are hundreds of people who have bookmarked that page and will be refreshing it hour by hour from now until who knows when, so hopefully anyone who really wants one will eventually get it. In the meantime, feel free to hate The Fwoosh‘s VeeBee, who got one.
EDIT: A tip of the hat to Hellz Hoardax for his work on this story as it broke.