Somewhat lost in the excitement around the 6″ figure announcement was the fact that the name “Star Wars Black Series” would encompass both the 6″ and a 3.75″ line.
This has already lead to confusion among collectors as new figures in each scale are announced, revealed, or leaked.Â I’ve already been involved in at least one Twitter conversation where someone thought an announced 3.75″ figure was coming in the 6″ line. And you can’t tell me that some parent is going to do aÂ search on Amazon for Star Wars BlackÂ for their toy-savvy kids’ birthday and buy something that will leave that kid very disappointed.
Maybe Hasbro was afraid of angering their bread-and-butter 3.75″ collectors by focusing all their attention on the new scale, and the 3.75″ line was a way of trying to show they hadn’t forgotten about them. But I think having both scales under the same nameÂ dilutes the unique identity of both, particularly the new 6″ line.
I understand Hasbro’s thinking was to create a collector-focused brand for both scales, but I think they’re doing themselves a disservice by not distinguishing them. The 6″ line is bringing in a lot of collector interest they weren’t capturing before. By making Star Wars Black refer solely to the 6″ line, they can capitalize on the line’s buzz while delivering the 3.75″ figures under a different name (or perhaps just slotting them into the popular Vintage Collection).
A good toy line needs a good, brief acronym. Continually typing SWB6 and SWB3.75 seems ridiculous. I think the 6″ line should get to own SWB.