Variety reports that Mattel and Warner Brothers won’t be working together to bring the Most Powerful Man in the Universe to the silver screen again.

This is after they’d already thrown out the potentially film-able script by Justin Marks, who’s at least partially responsible for Street Fighter: The Legend of Chun-Li.

I’ve had my doubts about this project all along, and I still doubt a new He-Man movie will ever see the light of day. While it certainly has a devoted coterie of fans, Masters of the Universe has never had a cult following on the scale of Transformers or G.I. Joe, and more to the point, its concepts are even goofier. Optimus Prime and Duke are relatively cool names; He-Man is not.

That said, stranger things have definitely happened before (like hugely successful films based on amusement park rides), and I can imagine a world where a He-Man movie does well.