Diamond, Mattel, and the DCUC 11 Pricing Mix-up

I’ve heard from several people that there appears to have been a pricing mix-up regarding Diamond’s order for DCUC 11, which is how most comic shops get their DCUC. So I checked into it.

It seems that due to a pricing error, all orders for DCUC wave 11 are going to be canceled and then re-offered at the new (higher) price. Each store that placed an order through Diamond will be contacted and offered the chance to renew their order at the higher price.

My first instinct upon hearing about this was to assume it had something to do with the price hike on DCUC, but it turns out the price DCUC 11 was solicited for was below wholesale cost of all previous waves even before the price increase. So this sounds like your basic clerical error (after all, the price hike isn’t forty percent). It’s not clear which side made the error–Diamond or Mattel–so let’s not get carried away with a round of Mattel-bashing.