With the recent reveal of Keldor (the pre-skullified Skeletor, for those not in the know), many fans have been wondering whether his production numbers will reflect the increased production that’s supposed to start with She-Ra that same month (June).
In answer to that, ToyGuru posted this update on the Mattycollector forums:
Keldor was produced about the same amount as the other 2010 “quarterly” figures such as Battle Armor He-Man (who lasted around a few days).
One of the reason the subscription figs are selling out so fast is because their production was based on the number of subscriptions sold. We were unsure at the start of 2010 just how many non subscribers we would have. Obviously the line is doing better and better and we are selling more non subscription figures then we expected.
We have increased production on the sub figs for non subscribers, but as a non sub fig, hopefully Keldor should stick around for a while. If he does not, we’ll be sure to go into a second run to keep up with demand.
While I suspect Keldor will almost certainly sell out same-day, probably within hours, I do think he’s right that Keldor’s sale might not be as crazy as Battle Cat’s or that of a sub figure. Battle Cat is so iconic as to be a must-have even for many casual fans, while the subscription represents 100% sales to people who may or may not actually want the figure. But not everyone who has a sub will be buying Keldor, and I doubt there are all that many fans who don’t have a sub but do want Keldor. Which is all a roundabout way of me saying I’m not as worried about getting a Keldor as I was initially.