Author: Nemo Eight

Interview with Hasbro’s Star Wars Brand Team (SDCC 2013)


While at San Diego Comic Con in July, our own Nemo Eight had a chance to sit down with Hasbro’s Star Wars brand team. We’re only getting around to posting it now because, well, we have no excuse whatsoever. Anyway, enjoy! –PG

Nemo Eight: So… I’m sure you guys have or will be getting the same questions every day, so I will get to those but first thing I want to do is just kind of go down the line, and if you could introduce yourselves, and what I’m really interested about, basically, you guys have THE DREAM JOB of all of us. But at the same time, I’m sure every day isn’t planning out lines and designing figures and doing all the fun stuff, so what I’m really curious about is, like, what is an average day for you guys? Like what’s an average day of the dream job? So I’ll start with you, Jeff.

Jeff Labovitz: I don’t know if there is one, I think that’s what I like most about the job. So, some days were doing line planning, some days we’re looking at packaging, some days we’re talking about reference material, new entertainment, some days I’m spending off-site with Jin Han and the design team…across the board we’re doing all sorts of things to put together these great toys for kids and for fans, from costing to demand planning, to line planning, to packaging, to promotional materials. I mean, it’s all talking about Star Wars, but in different ways.

So I like it because there isn’t one day and one thing we do every day. We’re with each other all the time, working in cross-functional teams; people smarter than me in design and finance and engineering – that’s what I like about it.

Daryl DePriest: It is my dream job, so I came to Hasbro, you know, because of the brands and, ya know, and being a huge toy fan; So, that, that keeps me going, you know, despite the difficulties. Sometimes, like Jeff talks about, we’re in three years at once, ya know, if you think about it. We’re, we’re, you know, we’re right now trying to still do ’13, we’re planning ’14 and, and then we’re starting to wrap our heads around ’15.

Daryl DePriest: So it can be very confusing, you know, sometimes, just, just what we’re working on right. I just wake up every day and realize, like you said, how lucky it is to deliver that will someday impact kids’ future lives just like Hasbro products did with me when I was a boy.

Ten Good and Bad Action Figure-related Things from SDCC 2013 (by Nemo Eight)

Please welcome a new contributor, the eldritch Nemo Eight!

As a long time attendee of the San Diego Comic Con, Poe has asked me to share my thoughts on some of the major news from the show. Since this is primarily (at least to date) an action figure blog that’s where I’ll focus my attention, and fortunately that won’t be too hard.


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