This wasÂ postedÂ last night on Mattel’s Facebook page:
You may have heard that the time is nearing for the end of the Young Justice toy line. While weâ€™re as bummed as you are, we want to be sure you know this doesnâ€™t in any way mean the end of DC toys from Mattel. In fact, itâ€™s quite the opposite!
Next month kicks off not one, but two new lines: our DC Universe Club Infinite Earths subscription service dedicated to true collector characters you wonâ€™t find at retail. The first shipment goes out in May and features an all-new 6â€ Golden Age The Flash figure. If you missed out on this awesome subscription, a limited quantity will also be available at MattyCollector.com on May 15th at 9am PT. Then, in late May, head to your local retailer and youâ€™ll find The Dark Knight Rises, a kid-targeted Batmanâ„¢ line. And for 2013, weâ€™re planning an innovative collector-aimed line coming to retail stores.
Keep your eye on this spot and weâ€™ll have more details as theyâ€™re available. Our partnership with DC is stronger than ever and we couldnâ€™t be more excited for all the amazing new collector and kid toys to come!
Here are my two cents on this announcement:
1Â¢: “[…]Â we want to be sure you know this doesnâ€™t in any way mean the end of DC toys from Mattel” is not the same as saying “We will be making more 6″ action figures in the DC Universe Classics style” (and “an innovative collector-aimed line” could be anything).
1Â¢: I have significant doubts there will be a 2013 edition of Club Infinite Earths, given how we barely got a 2012 one.
I realize this post is coming off negative, but I want to balance the corporate spin with a dose of realism.