McFarlane Toys – Poe Ghostal's Points of Articulation

Poe’s Point > The Buzzlords

On August 28, 2020

I’ve had a theory for a while that modern adult action figure collectors of a certain age (i.e., the ones currently driving the market, between the ages of 30-50 mostly) have gone through a number of fads. I’m calling them…the Buzzlords.*

While there have been plenty of popular action figure lines throughout the years, these are the lines that seem to dominate an era.** Here’s what I see as the most important traits of these lines:

The line appeals to fans of the property who perhaps aren’t toy collectors
The line appeals to adults who were fans of the property as children
The line draws in collectors who weren’t fans of the property at all
At some point, the line becomes hot enough that the scalpers come in and start trying to make a quick buck.
There are multiple instances of collectors going nuts trying to find or preorder particular figures, especially variants and exclusives (the monthly Top Ten lists in ToyFare were particularly instructive for this)
And finally, and I’m sure most controversially, the lines have a certain “buzz” around them among collectors – they’re the line everyone is familiar with, the one you see at every booth at comic conventions, the one that gets the occasional mainstream news article written about it.

So, using these criteria, here is my list of the Buzzlords since the modern collecting era. The years are obviously a rough approximation, as lines waxed and waned and some overlapped in their popularity, and many of these lines kept going long after their initial burst of mega-popularity (such as Marvel Legends).

1994-1995 Spawn (McFarlane Toys)
1995-1997 Star Wars: Power of the Force 2 (Hasbro)
1997-2000 Movie Maniacs (McFarlane Toys)
2000-2002 The Simpsons: World of Springfield (Playmates)
2002-2006 Marvel Legends (ToyBiz)
2006-2010 DC Universe Classics (Mattel)
2010-2015 Masters of the Universe Classics (Mattel)
2015-2020 Star Wars Black (Hasbro)
2020-? G.I. Joe Classified (Hasbro)

Honorable Mentions: Masters of the Universe 200X (Mattel), G.I. Joe 25th Anniversary (Hasbro), Teenage Mutant Ninja Turtles (NECA)

But this is just my list. Perhaps it’s biased, or perhaps I’m just way off-base with this theory in general. I’d love to hear your thoughts! (No, really, I would! That’s not just comment-baiting. I mean it is, but it’s not just that.)

*Why the Buzzlords, you ask? Why not, say, the Zeitgeist Lines? 1.) I don’t think there’s anything about these lines that particularly embodies the spirit of their age (except maybe Movie Maniacs). 2.) “Buzzlord” is more fun and memorable than “zeitgeist” – and potentially marketable if the idea takes off. 3.) It kind of sounds like a forgotten Sectaurs character.

**I’m going to exclude sports-themed lines like Starting Lineup and McFarlane Sports. I mean no offense, but the collectors of those lines seem somewhat different from the sort of collector who would visit PGPoA. Their love of the lines comes as much from their love of the sports and their favorite teams and players as it does the toys themselves (which tend to be more like statues than action figures). That said, there’s no question those lines were very popular in the late 1990s and early 2000s. You might think I’m being unfair, and if so, click here for a rebuttal on my behalf from an expert witness.

Raw-10 Fren-Z

By Poe

On July 21, 2020

In News

UPDATE: You can preorder the Raw-10 figures, including Fren-Z, here: https://www.walmart.com/col/959852712

A day or two ago, I came across a news post on a toy website (or maybe a Facebook group – can’t recall) mentioning that McFarlane Toys had teased a new Cy-Gor figure. For those who don’t know, Cy-Gor was a really cool cyborg gorilla (get it?) from the Spawn comics. He got a number of cool figures from McFarlane in the 1990s before fading into action figure obscurity.

The news of a new Cy-Gor intrigued me, especially since McFarlane had recently impressed me with some of their more recent offerings, such as their Mortal Kombat and DC Multiverse lines, which feature a good amount of articulation as well as some great sculpting (at 7″, they’re disappointingly large and more NECA than Marvel Legends, but they’re still good figures).

Then I read the article and learned that this was not a new Spawn figure, but rather he was part of a new IP called “Raw-10” which would have minimal articulation and–sorry, once I read “minimal articulation” my brain checked out.

And then I saw someone post THIS.

Holy crap, that thing rules. Miminal articulation or no, that’s a huge cyborg shark.

And guess what, friends – it has a BIO.

FREN-Z is the king of the ocean–every ocean. He is a mix of robotics and the DNA of a Great White Shark combined with the prehistoric Megalodon Super Shark for extra terror. FREN-Z was created to be the prototype for a new breed of aquatic weaponry. But the dangerous minds at Robotic Animal Warrior (RAW) labs did their job too well, and FREN-Z escaped. Now he stalks the oceans, an unstoppable hunter–part-shark, part-machine, all-deadly.

I don’t know about you, but it disturbs me a bit to learn that this is what our tax dollars are going toward in the Robot Animal Warrior labs. (I had a friend who interned there and whenever you ask her about it she just gets this thousand-yard stare for five minutes.)

Anyway, I think the big announcement for these figures will be tomorrow, hopefully followed by online preorders, but in the meantime they’re evidently popping up at Walmarts.

UPDATE: Apparently these will be Walmart exclusives.