Mattel update

Mattel’s “ToyGuru” has posted an update regarding the DCUC and JLU lines. Here are the passages I found interesting:

First off, there has been some concern about the variants for Wave 1. In our efforts to get WAVE 2 out as quickly as possible we had to break a few eggs. One of those wound up being the WAVE 1 variants.

Take note, those of you participating in my contest–they’re trying to get wave two out as soon as possible. So far, only one person has chosen a February date.

The first half of the WAVE 2 production will be Ronnie, the second half will be Jason. Superman Red/Blue will continue to ship 50/50 throughout the run, and the Aquaman variant will continue to be a chase figure.

WAVE 3 is not changing and will still contain chase versions of Sinestro in his corps uniform and Deathstroke revealed to be Slade Wilson. (about time we stick to our original plan!)

This seems to be pretty good news all around, though I do hope the chase figures aren’t too hard to find (particularly now that I’m starting to like the Sinestro variant).

On a related note, I want to point out this post by Jason “ToyOtter” Geyer. Here’s the key paragraph:

Talking to the fans doesn’t increase sales (the fan will buy the product regardless), and many times doesn’t even give accurate feedback because the fan’s passion skews the impression too far in one direction. Cost wise, the interaction and time spent is much more valuable by reaching out to those that aren’t already seeking the information. Which means ads & exclusives in Toyfare. And ads in comic books. And flyers in comic shops. And promotions in toy stores. But not interaction online. The execs probably get this, and is one reason this type of thing is frowned upon. And a huge reason the ToyGurus and Jesse Falcons of the world should be even more appreciated than they are.

This is obviously just a dose of good old-fashioned common sense, but it’s one most fan communities should probably take two of every morning. It’s important to keep the fans happy and build positive buzz, but pandering to fans quickly creates a sense of entitlement that will invariably backfire. More than once, I’ve seen a toy representative go from being a hero to the collector community for their communication to being loathed for this or that decision by the company. As Geyer writes, “feeding this hunger is a thankless job.”

ToyFare #127: first pics of Mezco’s Heroes figures

ToyFare has posted a scan of the cover for issue #127, featuring Claire and Sylar from Mezco’s upcoming Heroes action figure line. Click the image for a larger version.

ToyFare 127

My first impression: these appear to be as realistic and non-cartoonish as Mezco’s popular Hellboy movie line from 2004, so fans worried about a Warriors or Miami Vice redux can relax. However, Sylar’s features still look a bit exaggerated, and the Claire likeness needs a lot of work, particularly around cheekbones and the eyes. Hayden Panettiere has very distinctive eyes; if you can get them right, the rest of the likeness will fall into place.

These are almost certainly prototypes, so there’s plenty of time to work on them.

TOYFARE WEEK > 5 Questions with: Dylan Brucie

Dylan at workCodename: Dylan Brucie
Specialty: Photographer
Base of Operations: ToyFare Magazine
History: Dylan Brucie was born in the early 1980s, like many great toylines. He wasted a lot of time growing up in upstate New York playing with toys and reading comics. After going to college for journalism, he got an internship at Wizard Entertainment writing short articles and sidebars, which eventually led to a full time position with the company. The rest is TBD.

PG: Please describe what you do at ToyFare. Is this the culmination of a lifelong desire to work with toys or the inevitable result of a misspent youth?

Officially, I photograph everything for ToyFare magazine we need shot in-house, including Twisted ToyFare Theater, all the visual price guides and pretty much any other toy, statue or knick-knack we care to show. Unofficially, I play with toys all day long and occasionally photograph what I’m doing.

I used to spend HOURS setting up battle scenes with toys, from G.I. Joes to Dino Riders, Teenage Mutant Ninja Turtles and DC Superheroes. I had no idea at the time it was essentially job training for the future, but fortunately it more than prepared me for my current profession.

PG: Please list the toys in your work area.

I have a small army of black-costumed (or should I say “best-costumed”?) Spider-Man figures patrolling my desk, interspersed with a few Venoms and a couple Wolverines. I also have a black and white Kevin figure from the Sin City movie figure line (who I dressed up as for Halloween a couple years ago), an Onslaught figure from the ’90s ToyBiz line (because I’m one of the comic readers who actually really dug that story) and lastly a Guts figure, from my personal favorite anime/manga of all time, Berserk.

PG: What’s the most interesting thing going on in the toy industry today?

I think the diversity of toys we have now is the best thing going on. We have old school Mego figures making a comeback while super-detailed figures like Hasbro’s Marvel Legends continue to blow our minds. And we have Anniversary G.I. Joes for the classic fans while the Sigma Six figures are fostering a whole new generation of fans. Every toy fan, new or old, is a winner right now.

PG: What’s the best thing about working at ToyFare?

Oh man, there are a ton of great advantages to working at a place like ToyFare. I can dress in jeans and a t-shirt every day (sometimes the same ones for weeks at a time); I work with some of the funniest people in the industry; I get to see each new Twisted ToyFare Theater before almost anyone else; and I have to say it- working with toys is a blast. It’s hard to think of a better job in the world. And I’ve been a cart-pusher.

PG: What’s your fondest toy-related holiday memory?

The word “obsessed” isn’t quite strong enough when describing how I felt about the 1989 Batman movie. Let me also stress that the word “rich” falls a little short of where my family’s economic status fell. Not that we were poor by any means, but toys were a privilege, not a right. So it was probably one of the best holidays ever when I not only got both the movie Batmobile and Batwing vehicles, but also a bunch of figures, including Batman (sans Keaton-face), Joker and even Bob the Goon! I still feel bad for guy who only ever had one shot at having an action figure made of himself and it was called Bob the Goon, but I hope he can take heart in the fact that he made my Christmas one of the best ever that year.

TOYFARE WEEK > 5 Questions with: Jon Gutierrez

JGCodename: Jon Gutierrez
Specialty: Price Guide Editor
Base of Operations: ToyFare magazine
History: After getting a degree in political science/journalism from the University of Connecticut, Jon worked as a newspaper reporter until he realized that covering town meetings wasn’t going to get less boring. He then managed to land a job as ToyFare‘s first dedicated price guide editor, which he’s been ever since. In his spare time, he’s a comedy writer/performer with the Upright Citizens Brigade Theatre, where he’s on the house team T.R.U.C.K.S.

PG: Please describe what you do at ToyFare. Is this the culmination of a lifelong desire to work with toys or the inevitable result of a misspent youth?

I’m the price guide editor, which means in addition to writing for the magazine and Twisted ToyFare Theater, I also determine the prices of every figure in the price guide. I kind of stumbled into ToyFare after getting bored with “normal” journalism–but the obsession I had for toys during my youth makes this my dream job.

PG: Please list the toys in your work area.

Um, it’s a huge pile of different figures, with different limbs sticking out of it like a cartoon fistfight. From my sitting vantage point, I can see a Diamond ST:TNG Q figure, a 3/4 completed Legendary Comic Book Heroes Monkeyman figure and two Superhero Beakers in his (their?) Rocketeer outfits. Their probably my favorite figure overall, at least until someone can come out with a Rocketeer figure I can afford.

PG: What’s the most interesting thing going on in the toy industry today?

For me, it’s getting to buy updated (and better) versions of the figures I had as a kid. I’m grabbing all of the new G.I. Joe 25th Anniversary figures when they come out and I can’t wait for those new NECA classic-style Teenage Mutant Ninja Turtles to come out.

PG: What’s the best thing about working at ToyFare?

Hanging out with the rest of the staff. We’re all good friends that just happen to get together every day and put out a magazine together. It’s a wonderful environment to work in.

PG: What’s your fondest toy-related holiday memory?

It’s not quite a holiday related memory, but my favorite toy memory is my Dad coming home and giving me my first Star Wars figure. It was the classic Tatooine-outfit Luke, of course, and I remember him explaining that it was a little version of that guy in the Star Wars movie. I think it took me a while to understand–I was four or so–but I still love that he went by the store and picked one up for me just because he thought I might like it.

TOYFARE WEEK > 5 Questions with: Jairo Leon

Codename: Jairo Leon
Base of Operations: ToyFare Magazine
History: Shrouded in mystery/not submitted.

PG: Please describe what you do at ToyFare. Is this the culmination of a lifelong desire to work with toys or the inevitable result of a misspent youth?

I’m a graphic designer. I layout the magazine and help put together Twisted Toyfare Theater. I like toys and I like designing, so you put the two together and you get ToyFare. It’s the ideal job for both of the things that I like.

PG: Please list the toys in your work area.

On my desk you’ll find a couple of Marvel Legends like Juggernaut (my favorite), Hulk. Abomination, Spidey and a few others from the ‘build-a-figure lines.’ I also have a few Japanese figures from Guyver, Fullmetal Alchemist and Dragon Ball Z.

PG: What’s the most interesting thing going on in the toy industry today?

One of my favorite current trends is how video games are getting their own toy lines. I love when a really good video game gets a figure made from it. Like the Bioshock Big Daddy figure that came with the special edition game. The God of War figures are really cool (although they have weak ankles) and so are the Assassin’s Creed figures. The upcoming Gears of War toys are definitely on my toys-to-buy list.

PG: What’s the best thing about working at ToyFare?

There’s always something cool in the process of being made or about to be released and as the designer, I get a sneak peek at early prototypes and final versions of the product.

PG: What’s your fondest toy-related holiday memory?

When I was a kid I got a full-size Voltron. As a kid, you really get a kick out of building lions into a robot.

TOYFARE WEEK > 5 Questions with: Justin Aclin

tttspidey2.jpgCodename: Justin Aclin, a.k.a. Willy Wampa on the Wizard Universe Message Board
Specialty: Senior Editor (Note – this title has absolutely nothing to do with seniority)
Base of Operations: ToyFare magazine
History: Justin Aclin is:
1. The youngest member of the ToyFare staff
2. The first one to get married
3. The only one with a kid
4. The one with the most prodigious facial hair

PG: Please describe what you do at ToyFare. Is this the culmination of a lifelong desire to work with toys or the inevitable result of a misspent youth?

I’ve always loved toys (there’s a great picture of three-year-old me proudly holding up a Skeletor figure), but I’m not a guy who lives and breathes toys 24/7. I’m a mega-comic fan and I’ve been reading Wizard since issue #10, so I immediately started reading ToyFare when it started up slightly over 10 years ago. I immediately became a big fan. I would always make my non-comic fan college friends read Twisted ToyFare Theatre, and they always thought it was hysterical. I remember entering a “Make your own Big Shots” contest way back in the day. So I guess you could say my dream was to work with ToyFare more than it was to work with toys. Of course, working with toys is really awesome, too.

As for what I do at ToyFare, Editor Zach Oat and I do most of the nitty-gritty editorial stuff for the magazine-editing features, writing word balloons, keeping in touch with toy companies to find out what they’ve got coming up, etc. Additionally, I’m one of the head writers of Twisted ToyFare Theatre, which is far and away the most fun part of the job. If I can just plug for a second, hardcore ToyFare fans should definitely pick up the Twisted ToyFare Theatre 10th Anniversary Collection. It’s got some great old strips in there, but we worked our asses off on the new material, too.

PG: Please list the toys in your work area.

Oh, man…that’s a mouthful. I’ll give some highlights, from right to left on my desk. There’s our custom Naked Jonathan Frakes figure, the star of several back-page strips that we’ve inflicted on our readers, as customized by Mr. Joe Amaro. Then there’s the crown jewel of my collection – my custom Justin Aclin MiniMate by Matt “Iron-Cow” Cauley. Now that Matt designs MiniMates professionally, I choose to think of this as an official MiniMate (several of which litter my desk).

I’ve got a bunch of DC Direct and Marvel figures (comic fan, as I mentioned), and the Hyper Guardian from Xevoz, the toy line I wish existed today more than any other toy line. Then there are some new Toynami Futurama figures (including our exclusive Blue Zoidberg), a couple of Final Fantasy Figures and a Hordak mini-statue by the Four Horsemen.

Bringing up the rear isn’t a toy at all – it’s a cool demonic axe, as designed by an old family friend, Paul Ehlers. Check it out here.

PG: What’s the most interesting thing going on in the toy industry today?

I think the coolest thing happening in the industry is the new trend that there is no cult movie too small to become action figures. Three years ago, who would have thought we’d be seeing toys for The Big Lebowski, Goonies and The Princess Bride.

Of course there’s a cost to that kind of coolness, and for me it’s the lack of really compelling original concepts on the toy shelves. I mentioned Xevoz before – for me they really captured the spirit and inventiveness of those ’80s original properties. He-Man, when you think about it, is really crazy. You’ve got barbarians and robots and cowboys and bird people, all mixed up together. Xevoz captured that same spirit for me, and the customizability just kicked it up to the next level. I’d love to see somebody else step up to the plate like that and create a property that could become a cartoon or a comic, instead of the other way around. The Four Horsemen have a lot of great ideas they’ve been exploring through their FANtastic Exclusive, and part of me wishes they were mass-market lines instead of the very limited exclusives they are.

PG: What’s the best thing about working at ToyFare?

It’s got to be a tie between the extremely nice and funny guys I work with every day, and the insane knowledge that it’s my job to check out the coolest new toys, then write jokes about them. It still feels surreal. Tied into that is doing Twisted ToyFare, of course. That really has been a dream come true.

It also gives me a great platform to plug my very first real comic book, Hero House, set to be published next year by Arcana Comics. Keep an eye out for it and get ready to bug your local retailer.

Man, I’m the king of plugs.

PG: What’s your fondest toy-related holiday memory?

I’ve got a terrible memory, so there’s nothing that sticks out especially in my mind from my childhood. Just in general, there being eight nights of Chanukah, the best nights were always the ones where my mom handed me a gift-wrapped present that clearly had a blister bubble. That was the tell-tale sign it was going to be awesome.

TOYFARE WEEK > 5 Questions with: Adam Tracey

adam3.jpgCodename: Adam Tracey
Specialty: Managing Editor
Base of Operations: ToyFare magazine
History: Born and raised in the swamps of Louisiana and the French Quarter of New Orleans, Adam Tracey has no stomach. Instead, he has an iron box connected to his throat that is capable of processing all manner of seemingly inedible things, such as “mud bugs” and swamp-raised alligator. In the winter, Adam uses Tabasco sauce to keep warm. In the summer, he uses it to cool off. From age three to age seven, Adam’s parents lead him to believe that he was named after Prince Adam of Masters of the Universe fame, even though MOTU wasn’t released until after Adam was born. Afterward, they told him he was named after Battlestar Galactica’s Commander Adama. The original BSG came out in 1978, before Adam was born, so that one stuck.

PG: Please describe what you do at ToyFare. Is this the culmination of a lifelong desire to work with toys or the inevitable result of a misspent youth?

My job as managing editor is to oversee all schedules and timetables for the magazine. I also initially outline features and assign them out to freelance writers, making sure that they’re getting in touch with sources, doing research and turning in their stories on time. I also make sure that everything that’s time-sensitive to the magazine-such as when certain meetings are held or when a new “Twisted ToyFare Theatre” idea needs to be outlined-is done so that other things aren’t pushed off deadline. I also liaise with other departments to help things run more smoothly. I also have to use the word “liaise” at least once a week; it’s in my contract.

I’d say this is most definitely the result of a misspent youth. I have always loved toys, cartoons and sci-fi, but in college I thought I wanted to be an artsy-fartsy novelist or English professor. Y’know, read good books over and over and teach young co-eds why they’re good books? Turns out I just wanted to work someplace where both my anal-retentive attention to detail and my useless knowledge of pop culture could be put to good use. Where else does my ability to recite History of the World, Part 1 from start to finish come in handy? Not at some stuffy publishing house, that’s for sure.

PG: Please list the toys in your work area.

  • 2007 SDCC-exclusive NECA/Four Horsemen Classic Colors He-Man Mini-Statue, with ’80s Power Sword! (Thanks, Zach!)
  • The new Futurama Series 1 Zoidberg by Toynami
  • New Futurama Series 1 Fry by Toynami
  • Rocket USA’s die-cast “heavy metal” Bender (he’s heavy metal ’cause he’s actually metal and, therefore, heavy)
  • The ToyFare-exclusive Blue “Universe 1” Zoidberg by Toynami (with a Farnsworth Parabox that I made from his packaging!)
  • Toynami’s SDCC-exclusive “Mating Season” Zoidberg (with the head-fin)
  • Toy Biz Marvel Legends Hulkbuster Iron Man (Thanks, Zach!)
  • A Halo 2 Master Chief mini-figure
  • A Halo 2 Master Chief Kubrick
  • And Revoltech’s gorgeous Optimus Prime (a.k.a. Convoy) and Megatron figures! Megs is taunting Prime with the little Matrix of Leadership that Optimus comes with. Maybe tomorrow Prime will roundhouse-kick Megs in his big, fat, metal face!

PG: What’s the most interesting thing going on in the toy industry today?

I’d say the industry’s acknowledgement of and the resurgence of the “retro” toys of our youth is the most exciting thing happening. Diamond Select Toys is releasing Star Trek figures in the old cloth-costumed Mego style, and I think they’re using Mego’s original molds! And Hasbro is taking their 3.75-inch figures and giving them more articulation, better sculpting and just making them cooler to play with all around. Sure, they’re doing cool things with their newer Sigma 6-style figures, but they’ve really invested a lot in their more classic-style figures, and I think it’s paying off.

PG: What’s the best thing about working at ToyFare?

The people I work with-Editor Zach Oat, Senior Editor Justin Aclin, Price Guide Editor Jon Gutierrez and Designer Jairo Leon-constantly keep me in stitches! I have such a great time at work with these guys. (Be sure to ask Zach to do his impression of the Gingerbread Man from Shrek! ) And they’re professionals as well as a really great bunch of guys. The amount of creativity in that office could fill…something large and clever!

PG: What’s your fondest toy-related holiday memory?

When I was, like, four or five years old I got the MOTU Castle Grayskull playset for Xmas (pronounced “ex-miss” like in Futurama). I’d already collected so many of the MOTU toys and vehicles, and this playset “really brought the room together.” Y’know that home video on the Internet of the kid completely freaking out and losing his shit when he got a Nintendo? (The one that BMW modified for their a marketing campaign?) Yeah, that was me that Xmas. To a “T.”

My cousin Mark-who’s my age and had a complete set of Silverhawks figures and vehicles-got the Snake Mountain playset a year later, and he and I would get together to play “Masters of the Universe” and battle each other for dominance over Eternia! I was so into He-Man back then (and still am!). It was a real blow to my childhood when the ‘rents revealed that I, in fact, was not named after Prince Adam. I guess Commander Adama’s a cool namesake, especially since he never wore as much pink as Prince Adam.

TOYFARE WEEK > 5 Questions with: Zach Oat

zoat.jpgCodename: Zach Oat
Specialty: Editor
Base of Operations: ToyFare magazine
History: Zach Oat grew up in the affluent suburbs of Rhode Island, where he was only allowed to play with wooden blocks and watch public television. But when his father fell in with some of the local Hasbro employees, Zach quickly became proficient in all G.I. Joe small arms, with a secondary specialty in Transformers repairs and modifications. He even considered it as a career, until he discovered girls.

While attending St. Cyr military academy, where he majored in studio art, he rediscovered toys, particularly the cheap Marvel figures available in the local Kay Bee. Upon graduation, he immediately returned to Rhode Island and signed up with a small toy company to finish his training. Three months later he was drafted by Wizard Entertainment, where he rose through the ranks to command their crack ToyFare squad.

“You can’t find guys like Zach on Craig’s List – you have to grow them in special tanks, pumping nutrients, oxygen and the latest assortment of Marvel Legends in through a tube. He’s got a handshake like a dead fish and he leaves wet spots on all the furniture.”

PG: Please describe what you do at ToyFare. Is this the culmination of a lifelong desire to work with toys or the inevitable result of a misspent youth?

I head up the ToyFare magazine team, planning future issues and making sure all of our features and departments live up to our high ToyFare standards. I work with Justin on Incoming, Jon on Price Guide, Jake on FanFare, Dylan on photography, Jairo on design, everybody on Twisted ToyFare, and Adam on planning and scheduling. I proofread and/or fact-check everything we print, I photograph a lot of special events like Toy Fair and I’m also responsible for all C.O.P.S. coverage in the magazine.

Working here is a happy accident. I applied for an internship and didn’t get it my junior year, but I scored a job interview shortly after I graduated. I had conveniently worked as a copy editor at a couple of small papers before and during college, I’d gotten back into toys while at college, and I’d interned at a toy company right out of school, so it was kind of perfect. I started out as a copy editor, but it was so much fun working here that I just stuck it out, and eight years later here I am.

PG: Please list the toys in your work area.

Custom Metalocalypse Dr. Roxxo Mego-style figure by Alex Kropinak
Bif Bang Pow!’s Talking Big Lebowski Bobblehead
DC Direct’s WildCATs Voodoo Statue (signed by Tim Bruckner)
DC Direct’s Infinite Crisis Wonder Woman
Diamond Select Toys’ Marvel Goblin Queen Statue
Diamond Select Toys’ Talking “Wrath of Khan” Enterprise
Mattel’s DC Superheroes Steel, Clayface and Parasite
McFarlane Toys’ Blair Monster from The Thing (Wilford Brimley)
McFarlane Toys’ Elizabeth Bathory
The Four Horsemen/NECA’s Full-Size Skeletor Statue
Mattel’s vintage Skeletor in vintage Roton
Toy2R’s Classic Bad Boy 8-inch Qee
Toy Biz’s Superhero Showdown Namor with Hammerhead Shark
Customized Cowboy Snake Eyes (riding shark)
Cards Inc.’s Golden Compass Sam Elliott figure (riding shark)
Bandai’s Big O figure
Eight wind-up dancing squirrels

PG: What’s the most interesting thing going on in the toy industry today?

Toys I want getting made? Everyone is jumping on the return of Indiana Jones, ending a long toy drought, and we’re also getting Goonies toys, Metalocalypse toys, Heroes toys, Princess Bride toys, Conan the Barbarian toys, Labyrinth toys, Shaun of the Dead toys, Wrath of Khan toys…it’s like I’m living in a dream.

PG: What’s the best thing about working at ToyFare?

I genuinely like the people I work with (Jon and I have known each other for fifteen years), and most of our meetings involve us sitting around trying to make each other laugh – and it’s entirely work-related. Also, I get to see toys well before they come out, which is both good and bad, in that I want to buy a lot of them.

PG: What’s your fondest toy-related holiday memory?

I can’t remember the last time someone got me a toy for the holidays. I must have gotten a Transformer or Joe vehicle for Christmas in my childhood but I can’t remember which ones, for the life of me. And I never had anything bigger than Optimus Prime or the Amphibious Personnel Carrier – no Flagg or Trypticon or anything like that. I had half of Devastator, and my brother had the other half. Nobody has bought me a toy in years – they assume I have everything. I don’t!

TOYFARE WEEK > My Halo 3 articles

All this week, I’ll be posting pieces related to ToyFare, the popular toy magazine whose editors have had the good graces to publish my scribblings in an issue or two. In the days to come I’ll be interviewing members of the ToyFare staff about the industry and their favorite holiday memories.

But first up, a shameless plug. A few months back, ToyFare did a “Halo Week” on their website, primarily by posting my article from issue #123 piecemeal.