So, the Four Horsemen‘s Kickstarter campaign for their Gothitropolis Raven and its many variants closed at just over $300,000. As the Horsemen wrote in their note to backers,
It’ll definitely be a jumping off point for the way we’ll promote and pre-sell our action figure lines in the future. We’re certain that others will feel the same way, so prepare to see a flood of new action figure concepts and designs from all over the toy industry hitting Kickstarter soon – including some new things from us.
I find myself wondering how this success compares to what the Four Horsemen invested themselves into, say, Scarabus. If every single Scarabus figure had sold, would they have made anywhere near as much as they did on this project? I’m curious whether this high-profile Kickstarter campaign brought in a lot of people who might not ordinarily have ordered these from the 4H’s own website. There’s no question the 4H were very savvy to keep up interest will all the extras they kept adding, too (although that may partly have been a result of just needing to offer something for all the money that was coming in).
It will be interested to see how this project influences other established and aspiring toymakers. One thing to keep in mind, of course, is that the Four Horsemen have a large, built-in, and what I feel compelled to characterize as a fanatical fan base (it’s funny to use the phrase “fanatical fan,” but “fan” has been divorced from “fanatic” in the vernacular for a while now). Bear in mind, the Horsemen got to $300,000 with only 1,500 backers, spending an average of $200 apiece. I just don’t see that as easily replicable by other projects without that built-in strong fanbase.
That said, the 4H only needed $65,000 to move forward, and that may be an easier goal to reach a less well-known manufacturer. So here’s to hoping we see a lot more interesting toy projects on Kickstarter, thanks to the 4H’s high-profile runaway success.