Everyone’s favorite (burger) king is revealed in all his glorious packaging glory on Mattel’s Facebook page.

The bio reads:

Real Name: Randor of the house of Miro

King Miro’s second born son, Randor came of age during the Great Unrest, a time when conflict returned to Eternia following the Count Marzo Uprisings and the subsequent betrayal by his half brother Keldor. After the disappearance of his father, Randor was appointed captain of the guard and lead Miro’s troops in battle against Keldor’s growing rebellion. Randor eventually ended the battles by fatally wounding Keldor and locking his evil warriors behind the mystic wall. For this act he was appointed King by the Council of Elders. King Randor raises his staff exulting his rule over Eternia!

On a side note, I’m calling it: MOTUC Count Marzo in 2010.