Lots-o’-Huggin’ Bear vintage commercial

Remember when movie marketing consisted solely of movie trailers, teaser posters and maybe a cardboard standee in a theater? OK, me neither, but I still say we now live in a golden age of clever movie marketing.

Case in point: the above video for “Lots-o’-Huggin’ Bear,” a new character in next month’s Toy Story 3. The video was made to look as if it’s yet another converted VHS recording of a 1980s commercial, in the vein of My Buddy or Teddy Ruxpin.

Oh, and don’t miss the Japanese version.


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1 Comment

  1. Motorthing

    Very viral and with it….don't know that I want Toy Story or anything to do with it to go with "real" portrayals of humans though…somehow that just seems wrong.

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