ToyGuru on the “MOTUC style”

ToyGuru posted the following missive on the Mattycollector forums regarding the ongoing 200X controversy. Text after the jump.

He-Fans and She-Ravers,

So there has been a lot of info flying back and forth on the “style” of the Classics line compared to the style of say the 200X or vintage lines as well as just who/which characters we have access to. Let me see if I can do a catch-all and clarify as much info as possible.

The Masters of the Universe Classics line (available every month on!) is a new interpretation of the vintage MOTU toys.

The 200X line was also a new interpretation of the vintage line. The 200X line’s style or “reinterpretation” included taking the vintage figure and adding flared hair and extra hyper details (which we’ve called Anime Hyper Detail, but “200X style” may work best going forward, for some reason some fans found this description offensive!).

The Classics line takes the same approach and also “reinterprets” the vintage line. When we pitched doing an online MOTU line, the request from management was to retire the 200X line and create a new interpretation for MOTU. So for the Classics “style” we applied “modern detail and modern articulation to the vintage designs”.

Basically, the design question we asked was, “what if the vintage line had today’s technology in toy making? What if today’s toy technology was around in 1981?” or maybe said as: “Vintage toy look, modern collector articulation and detail”. This would define the look of the line much as hyper hair and detailed defined the look of the 200X line.

There were a few other edicts we had. Such as with action features. If they required a lever or button that broke the design of the figure, we would lose it. But if we could find a way to make an action feature work with the sculpt in tact (like with Roboto or Tri-Klops), then more power to the line!

A lot of fans still ask about 200X “elements” in the line. To be clear, as has always been the creative direction, all parts of of the Classics line will be done through the “Classics style” not 200X style. So if we are doing a figure from the 200X line/series (like Carnivus) or new weapons or body parts from the 200X line/series (like with Hordak’s staff or Webstor’s arms) all would be done in “Classics style”.

This is why you don’t see 200X style head sculpts in the Classics line. When you are changing the actual face look/interpretation or hair style of a character into 200X style you are no longer reflecting the Classics style. Right now we’re not doing 200X style figures, we are doing Classics style figures.

We will add 200X elements into Classics, but not in 200X style. Right now the 200X style is retired. Marzo and Whiplash had a bit more of 200X style, but since then we have pulled back a bit.

So you will still see plenty of characters, weapons, armor and design elements from the 200X line, but all will be done through the “lens” or creative style/interpretation of the Classics style (meaning vintage design, modern collector articulation and detail interpretation, not flared hair and hyper detail interpretation).

And I should add, this does not mean 200X redesigned heads are gone forever from Classics. It just means now for the current line they don’t fit the creative direction to retire the 200X look/style. We’d love to find a way to get to them some day, perhaps if the line ever goes to retail we could find a way to work this in. Maybe a box set or mutltipacks of “then and now”. Who knows? But for now, the 200X style/interpretation is retired for the online Classics line. Nothing like that is on the drawing board, I’m just speaking off the top of my head.

Okay, hopefully that helps clarify some things. As for which characters you will see, MOTUC is all about creating the largest world possible including all of the vintage toys from Masters of the Universe, Princess of Power, New Adventures and the “modern” 2002 line. Personally I’d love to get to every vintage figure in time!

You will also see characters from the vintage mini comics, DC comics, concept toy art, package art and other vintage toy sources.

Currently, we do not have access to the Filmation characters, various children’s book libraries or the 1987 film (outside of the three figure in the vintage line!).

Going forward you will see figures from all of the areas we have access to. We’ve worked the line out (give or take) for a few years, to ensure each year has a good mix of characters from all eras, teams and recognition level (i.e. A-list characters). So if you are not seeing your favorite character next month, it doesn’t mean he or she won’t be along in time! Hang in there, we promise one great ride!

Finally, once again to comment on the bios. They are not intended to be a all definitive cannon to the MOTU world. The toys have always been avatars for the imagination. Fans have always made up their own stories and these are just as valid as any movie, cartoon or comic book story.

Our goal was to create a world that would let us make the greatest number of characters (i.e. toys) possible, delivering fan requests like the Goddess, Wun-dar and He-Ro along with mainstays like He-Man and Skeletor in one universe (which proved more difficult then you know, there is lot of contradiction between different stories!).

If the bios are not for you, make up your own! Every adventures is just as valid.

The line is doing great and we can’t wait to reveal what else is coming in 2011. We’re just getting warmed up!


My thoughts, whether you want ’em or not…

And I should add, this does not mean 200X redesigned heads are gone forever from Classics. It just means now for the current line they don’t fit the creative direction to retire the 200X look/style.

What does that second sentence mean? There’s a typo in there somewhere, but the import seems to be that for now, we won’t be getting any new 200X heads because, apparently, they went a little too far with Marzo and Whiplash and then got burned by TPTB.

What are your thoughts on all this? Or, more to the point, exactly how far has the 200X thing been blown out of proportion by all sides of the debate–for, against, and by Mattel themselves? My guess is it’s been blown at least 137.46 km too far.


Doc Thomas Probes > Most Wanted, Left 4 Dead 2 Edition


Pic of the Day


  1. Mose

    @Thrawn: Yeah, that was probably the lamest thing I've heard in a while.

  2. I can just hear the Looney Toons "Powerhouse" instrumental piece (the frenzy music you usually see in cartoons when depicting some sort of a hectic/monotonous assembly line…) Totally see a huge conveyor belt with vintage He-Man figures going into the giant 200x/Classics-O-Matic machine…

  3. Thrawn

    I saw that Poe. It just makes me more irritated.

    Using that logic, if you put the 200x electronic powersword in the machine you get the vintage powersword.

    Cough up the damn money and give me my 200x Keldor swords Mattel.

  4. Poe

    Did anyone else see this crazy explanation by TG? The guy is trying–he's trying his ass off–but man:

    Think of it this way. You have a machine. On one side you place a vintage MOTU figure in. Then you have two buttons: "200X style" and "Classics style".

    When you put He-Man's original vintage hair into the machine and press "200X style" you get the flared "anime, McFarland" hair. When you press "Classics style" you get the current MOTUC head.

    The 200X hair style is just the 200x interpretation of the vintage hair cut with longer curls and flared style. The Classics style is also based on the vintage look, but just with a different style.

    This is why you will not see the '200X" hair style for He-Man in the Classics line.

    The others are much more possible as they are unique vintage designs that put through the "machine" and applied with "Classics style" would yield unique result.

    The same applies BTW for the Keldor sword. You put the vintage half swords through the machine and press "200X style" and you get the 200X Keldor swords with added detail and anime/mcFarland look (as you put it). You put the same vintage half power sword through the machine and now press "Classics style" and you get the half Classics sword. Get it? It is all about the Classics interpretation of the vintage toys, not the 200X interpretation of the vintage toys. That interpretation/style is retired for now.

  5. Mark


    Yes I know, 'intellectully' LOL :p

  6. dm

    though it's true that my life is very exciting, i wasn't laughing at you Mark, i was laughing at the perfect storm of irony in dayraven's own mispelling. love the site Poe, have a great day everyone! 🙂

  7. Damien

    More! I want a seven paragraph Poedaddy speech. I think it would make us all feel warm and cuddly inside.

  8. Poe

    What's going on here? Man, you stop paying attention for a mere two or three days and everything falls apart…

    Seriously, let's remember to be civil, people. You're free to disagree with someone's opinion, but there's no need for rudeness. Most of you are practically on the same page anyway–you're fighting over the nittiest of picks.

    OK, is that enough annoying lecturing? 'Cause I can do more.

  9. Mark

    Oh and yes I know it should be 'cannot' so before you start laughing just look in a mirror LOL.

    I am done with this post and site, it used to be cool but over the past while some have become real asswholes.

  10. Mark

    @dm: @dayraven: What exciting lifes you two lead,.

    Dayraven I canot help my keyboard not being responsive to fast typing….I didn't bother re-reading what I had wrote as it shows how little I care about you and this pointless conversation.

    You are in the wrong and you had no need to reply to my first post in the first place just because it does not agree with your Fan Boy opinion.

    If you don't like my opinions YOU can kiss my ass!

  11. rainboy

    @dayraven: I think the term "Classics" in the title was enough to imply that it was going to stick pretty darn close to the vintage look and style. Much like DCUC started out, it was basically the 4H modernized version of the Super Powers line. The 200X fans can argue all they want, but we were NOT led to believe that there would be much, or any for that matter, 200X design style in this line. KG proves that…he looks pretty far off from how he did when in toon form. And with the exception of maybe Marzo, they have stayed on course. I'm glad TPTB made sure that it won't stray away at all anytime soon.

  12. dayraven

    @dm: if i hadn't done it, i'd be laughing. 🙂

  13. dm

    "@Mark: do yourself a huge favor and spell intellecutally correctly before trying to snap off a quick jab"

    this may be the funniest spelling crit i've ever seen online 😛

Powered by WordPress & Theme by Anders Norén