Subpocalypse, Cont’d > The Four Horsemen Make a Personal Appeal

The Four Horsemen have been asked by Mattel to intercede on behalf of Masters of the Universe Classics. They posted the following on the forums today:

Hey, all of you He-Fans and She-Ravers!

As we’re sure you’ve all heard by now, the number of subscribers to the 2013 Masters of the Universe Classics Club Eternia at Mattel has dropped drastically from last year to this year. This has put the future of the line in danger of being cancelled altogether.

We’ve seen a lot of the discussion on various message boards and blogs surrounding this issue, and many people have commented that this may be some sort of ruse by Mattel just to sell more subscriptions and that there’s no true danger of the line ending. Well, you should know by now that we’ve always tried to be as open, honest and transparent with the fans as we could possibly be, and we’re telling you now that the Masters of the Universe Classics action figure line IS currently in danger of ending sooner than expected because of a sudden and drastic drop in the number of subscriptions to the line.

Continued after the jump…

Mattel has never reached out to us for our assistance about anything of this nature in the past. In this case they have, so we know this is serious and we’re 100% confident that everything you’ve heard described by them is absolutely true, but it also tells us that there are people at Mattel that are as passionate about this stuff as many of the fans are and don’t want to see it end prematurely again. They’re not trying to get subscriptions because they need the extra money. As beloved as Masters of the Universe Classics is, monetarily it’s barely a blip on Mattel’s enormous radar. MotU Classics is a sort of love letter to all of the fans of the property who’ve kept the Eternian fire alive for this line over the past thirty years, and hopefully will continue supporting the property in their usual rabid manor however they can for many years to come.

We’re not going to get into the speculation of why or how the number of subscriptions might have so drastically dropped between last year and this year. You’ve probably read all of that stuff over and over again at this point. But we will say that even with the hiccups that have taken place throughout the history of the MotU Classics line, we still feel that it’s still one of the coolest toy lines produced today (possibly ever – at the risk of sounding conceited), and it amazes us that a massive corporation like Mattel has such love for the toy line and the fans that they’d continue to make every effort to produce the figures even without any sort of media backing or any huge return on their dollars invested. What may seem like just a giant toy producing machine to many of you, is actually a large group of people that are just as excited and anticipatory as each of you are about each new MotU Classics figure’s release. When these “hiccups” within the line occur, you can bet that it upsets them just as much as, if not more than, it upsets you and us.

So what happens now? Well, at this point we’re going to beg you to subscribe if you haven’t already. And the only real reason we’re begging at this point is so we’ll all have a shot at getting all of those awesome characters that you’ve all wanted to see in 3D plastic form in the MotU Classics line since it’s inception. We want them too! Ninjor? Mermista? Dragstor? Octavia? Squeeeze? Hydron? Peekablue? Saurod? Rio Blast? Batros? Gwildor? (okay… maybe not Gwildor) Freakin TWO-BAD?!? C’mon. Cornboy WANTS his Two-Bad… Are you going to make Cornboy cry? Don’t make Cornboy cry. There are obviously many more characters we could list here, but you get the idea.

We’re not saying that any of the characters listed above are currently scheduled to be made, and we can’t guarantee that we’ll be able to get to every single character that’s been requested, but what we can guarantee is that if the subscription levels needed to keep this line alive are not met, there’s absolutely no way we’ll get to see all of the characters we’d like to see in MotU Classics.

So, the bottom line is – PLEASE subscribe, and please spread the word as much as possible to get others to subscribe as well. There’s only a little more than a week left to get your subscription rolling, so time is of the essence. You can go here to begin your 2013 subscription to the MotU Classics Club Eternia.

We’re not asking as a bunch of guys who’re working on the line. We’re asking as fans of Master of the Universe and this toy line. Please subscribe to the 2013 Masters of the Universe Classics Club Eternia.



Personally, I’ve never doubted the line was in genuine jeopardy. I just don’t know that there’s any way to get the numbers up to where they need to be now.

Interestingly enough, judging from my poll it appears that the main reason for people not re-subscribing isn’t the price, isn’t Scott Neitlich, isn’t the character selection (i.e., Star Sisters, Fighting Foe Men) – but Digital River. How utterly sad it is that MOTUC may be done in by no more than the terrible e-commerce outsourcing company Mattel chose. I can’t imagine how many more qualified vendors there are out there. I suspect I’m on the right track in thinking DR was the lowest bidder – whom Mattel went with because MOTUC and its fellow adult collector’s lines were “barely a blip on Mattel’s enormous radar.”

As for me? I am not going to make an appeal for you all to subscribe; it would be hypocritical. I just barely made the decision to subscribe myself, and part of the reason I did so was because I felt a mild obligation to continue reviewing the line for you folks, plus the extra traffic I’d get might help lure some new advertisers and thus offset some of the sub cost. Full disclosure: I even briefly considered a Kickstarter “Help cover Poe’s sub” drive before realizing what a horrible, selfish idea that was.

Anyway, point is, I ain’t asking you to subscribe.


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  1. The Flash III

    Boo-freaking-hoo! With DCUC as my sole collecting line, it's good that MOTUC fans are getting the treatment we got last year…oh, and this year too. And best of all, it will probably mean that the DCIE sub won't meet it's numbers again because anyone who collects both but can only afford one will be frightened into a MOTUC subscription. Thanks 4H and TG!

  2. Enigma_2099

    This is hilarious. HOW MANY TIMES have obvious problems been brought directly to their attention only to be brushed aside? And now they've resorted to, instead of finally considering those problems, flat out BEGGING. No price cuts, no QC improvement, no improved customer service, no DROPPING DIGITAL RIVER, just begging.

    And to those talented Horsemen… You do good work, but just because people like you guys doesn't mean you can get them to excuse Matty's shortcomings. I'm sure people will come to appreciate your work even if you wind up working with someone else. But that's not enough to excuse them. In my opinion, I think they showed enough support for these guys by paying upwards of $30 for figures in the first place.

  3. GalvaTRION

    Fanboys will only take so much abuse. Bad QC, ridiculous prices compounded by subscription fees, and some of the worst CS imaginable might have been OK back when the economy wasn’t so awful and if there weren’t ten thousand other ways that we could spend our fanboy folding cash.

    There are so many companies putting out product for us, even if He-Man was really special to someone’s childhood I guarantee it wasn’t the only line of toys/comics/movies/whatever that meant something. Transformers, Thundercats, Godzilla, Power Rangers, Teenage Mutant Ninja Turtles, Robocop, Predator, Alien, Marvel comics, even ****ing My Little Pony all have product that are much cheaper and widely available (or soon will be), and they’ve all got super-expensive/exclusive crap upon which one can blow their hard-earned scratch. The key difference is that you don’t have to pay extra money for the privilege of MAYBE getting first crack at an action figure that’s likely got reversed shoulders (or missing guns, or cracked plastic, or…) and is twice as expensive as comparably sized toys. If I want an absurdly expensive Gigan Revoltech figure, my only problem is coming up with the cash to order the figure. Pay the money, get the toy, done.

    I get pissed off at Hasbro for the various Transformers toys that they don’t ship enough of, or the expensive exclusives, or their unwillingness to make figures into any sort of scale that makes sense, or not putting out characters I like, or whatever. But no matter how annoyed I get at Hasbro, I can always thank God Almighty I never cared too much about He-Man or DC comics.

  4. Composite Ghost

    I wish Masters of the Universe was a Hasbro property…

  5. Jesús Santillán

    The grand Matty error,the huge amount of action figures per year.Why not to sold five or six figures yearly?

  6. toyman

    Saw this on Matty's FB. Thoughts?!/photo.php?fbid=1015100

    • Supposedly they do that because in order to retain the trademarks, they have to print the names on packaging at least once every year or two. Unfortunately it does not mean we'll be seeing those particular characters anytime soon.

    • A number of the mailer boxes have really random phrases that do not necessarily have anything to do with the figure.

    • Composite Ghost

      My thought is, great, more figures I would NEVER spend money on.

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