Remember when movie marketing consisted solely of movie trailers, teaser posters and maybe a cardboard standee in a theater? OK, me neither, but I still say we now live in a golden age of clever movie marketing.

Case in point: the above video for “Lots-o’-Huggin’ Bear,” a new character in next month’s Toy Story 3. The video was made to look as if it’s yet another converted VHS recording of a 1980s commercial, in the vein of My Buddy or Teddy Ruxpin.

Oh, and don’t miss the Japanese version.