Though I know it will cost me some traffic, I’ve decided to stop submitting questions to Mattel for the time being.

There are a few reasons for this, but the two main ones are:

1.) Too frequently, the answers are evasive or unsubstantial. (Besides, many times the same questions get asked by other sites anyway.)

2.) And yes, it’s a little bit because I was miffed by this. If that makes me seem petty, so be it. But at some point you’re done baling and you’ve reached the last straw, y’know?

That’s not to say that something could change–I’m more than willing to listen to some positive outreach from Mattel. But for now, I’m going to focus on getting more interviews with other industry players, like the upcoming pieces I have with the folks behind Battlegrip and October Toys.

If you have questions you really want to ask Mattel, there are many, many other sites that do the Q&As (and more every month).