A $3 DCUC Price Hike?

According to Scott of Enchanted Toy Chest, DC Universe Classics will go up $3 per figure starting with Wave 11.

I’ll write more on this later, but feel free to discuss/rant/go apeshit below. Try to maintain a modicum of decor, por favor.

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20 Comments

  1. eric

    Hey Poe, here's a question you can ask Mattel in the next batch of Q/A.

    A. Mattel, how are the chances of having the rights extended, to do the DCUC line? Among others?

  2. I ain't a fan of Sigma, compared to DCUC they are vastly different, biggest difference being Sigma had no QC problems.

    I just meant that it would show Mattel if you refused to meet their price demand.

  3. dayraven

    mark, i certainly won't… my bitching and griping in on behalf of you guys who WILL keep paying 15 bucks for what is certainly an 8 dollar toy.

    and yeah, sigma six was out in 2005, so we're only talking 4 years later… and what you get for your dollar is VASTLY different.

  4. A few years ago, $15 would buy an eight-inch Sigma 6 figure with brilliant articulation and TONS of accessories.

    That feels like twenty years ago now…

  5. Am I the only one that thinks this is actually pretty sad….you don't want to pay for them then don't buy them.

  6. dayraven

    cuz they know we'll pay it… just like cigarettes, it's a drug, we're addicted, so we'll pay whatever they ask so we can get our fix. the said thing is, in order to fix it, we need to boycott the big boys entirely. screw 'em till they collapse and stop making figs entirely. then the indie guys, like NECA, Mezco, the horsmen, onell, they have to step up to the plate and give us a deal. but for that to happen, we basically have to kill the industry.

  7. PresidentJuggernaut

    I'm reading Emerald. You struck the thing that really makes me sad, that the prices will never be lowered. They markup is beyond what any of the excuses toy companies have would excuse. And unlike a lot of other goods and services, the price doesn't fluctuate. It only goes up.

  8. Emerald

    Oh boy. This many posts later people will stop reading. Ah well.

    @Santo:

    No kidding. Inflation as a whole has been skyrocketing out of control for the last 25 years. Although this new price hike is no doubt the trickle-down result of earlier financial losses (probably due to a combo of Mattel having to recall so much merchandise for the lead-paint fiasco and import production shrinking 30% across the board). Another factor is no doubt that the Chinese factory owners have been getting greedier and greedier (I know from personal experience). It seemed to get worse once China got too comfortable with artifically inflating its currency to the dollar. The BIGGEST problem is that regardless of the costs the retail price will never go down after this but only up and up — there by ensuring the end of 6" figures in general. That's the inflation. Once DC direct and Marvel Select were running side by side with $15 figures and once MOTUC fans were willing to pay $20, the suits have been seeing this and trying to get prices comparable because "that's what people will pay". If DCUC can only survive with retail chains involved as Matty as said, then $15 figures will share the same fate the $15 Marvel Legends did — clearance then oblivion!

  9. Santo

    @george-bob – oh..i remember the 5$ allowance days…but i also had a thing called k-b toys and they always had marvel figures ( x-men , iron-man , f4 , spiderman ) all for 3 for 12$…wound up with so many characters i've never heard of that ended up as wolverine fodder…oh those were the days

    you really were born at the wrong time to pick this hobby my man

  10. Been low on money, so I haven't bought any DCUC for a while. If the price really goes up, then I will simply continue not buying it. It's a shame, really, cuz there's still so many cool figs they will make that I will want. I'd rather pay $14 for a relatively well-made, not hollow, excellently sculpted and painted NECA figure any day of the week.

  11. DC Direct, here I come.

  12. George-bob

    I'm a kid and get 5$ allowance money a week. I can only really get one action figure a month.I need a job…..

  13. dayraven

    the problem is, they won't miss the folks who quit buying over the price hike because there won't be that many. for those looking for an excuse to quit DCU, we've already been given it some time ago w/ the distro crap they've put us through. the porice hike will gouge the loyal and they'll pay cuz that's definition of loyal.

    as for motuc… i don't like seeing them get used as a reasoning for how other lines should work because they're VERY overpriced… even if you extrapolate cost over the line and not per figure, we're not in 20 buck a fig territory yet. yes, plastic and steel are more expensive than they were in 2000, but other plastic goods have not seen a price hike like this. in the last 9 years, the price of figures has almost literally doubled… but i can still get a rubbermaid trashcan for about a 12% price markup. i have to call shenanigans. we as consumers are too forgiving of price gouging practises.

    i'll float you this one… remember when gas prices went wonky? americans stopped driving as much and usage went way down… and lo and behold, saudi arabia came to the rescue and prices went way back down. think that was just cuz the saudis are nice guys? bullshit! they had a plane payment coming due, so they did what had to be done to keep the market liquid. if we stonewalled mattel en masse, they'd drop price w/o sacrificing the product. the problem is, we don't that. americans have the lost the idea of their money having value, so they spend on whatever they can get their greedy little paws on next.

  14. PresidentJuggernaut

    Hordak Day had 238 comments? Cripes.

    I imagine some people who are already annoyed with distribution problems and stuff, this could be the last straw even if the hike wouldn't be a dealbreaker by itself. If the price had been increased earlier when the distribution was at its worst, I don't think DCUC would be around today. But now a lot of people are hooked, and Dave is right that Mattel will probably not even notice the people who stop buying. Another thing to add to the "slap to the face" list, didn't they say recently there would be another San Diego-only mysterious MOTUC item?

  15. DavetheBrave

    MU is around $7.99 – $8.25 at my local Target. Yes, they are still overpriced, and they are not up to the quality of DCUC by a long shot, but they at least have the benefit of not reusing the same body over and over and over again, and the line is SO refreshingly easy to collect. The only figure I'm looking for is Red Hulk, and he's been out for like three weeks.

    Ultimately, I think Mattel is doing this because they can, like other posters here have made painfully obvious. The completists will continue buying regardless, the guys who cherry pick will continue. Those guys scraping by will by who drop off will be compensated for by the price hike.

    I really love DCUC, but Mattel is repeatedly slapping us in the face. This inane exclusive crap with Gleek and the upcoming Wal-mart wave, the bull$#!% Matty Collector, the constant evasiveness with their answers, even the whole quality control fiasco. And to top it all off, Mattel is pulling all this crap during a huge economic recession where people are pinching pennies. I really wish someone would throw this all in Mattel's face during the next Q&A.

  16. Poe

    I'm not going to ban anyone (yet), but just to reiterate, multiple consecutive postings and personal insults are not cool, and could potentially get your IP banned. That goes for everyone. I think the tone around here is usually quite civil, and I'd hate to see that change.

    @PJ: As for this being the most active comment thread ever–did you miss the Hordak Day post a couple weeks ago? 😉

  17. monkey boy

    guess i haven't bought an MU figure in a while. i remember them being in the 7s when they first came out. but yeah, at 9 i wouldn't touch them.

  18. PresidentJuggernaut

    My posts are aggressive? Wait, I said someone was a drugee? Not that it seems like too much of a stretch at this point…

    Nicholai, I think the point is that it seems like an OK deal compared to MOTUC because MOTUC is gouging you. MU figures were $8 when they first came out and I bought a few. If they raised the price even a dollar, the cost isn't worth what you're getting. DCUC doesn't have the quality, the accessories, the value for me to buy it at $15. You vote with your dollar on things like this, and I'm voting no.

  19. LOL I miss all these great arguments when I go to bed.

    Jim….the only thing I would say is to maybe try and get more poits in one comment….but then again it doesn't bother me. I know I have done a good few posts although most of them were in reply to comments.

    Jim you cant leave, we cannot lose a MOTUC fan….saying that if you do drop me an email so we can still discuss MOTUC LOL.

    As I said before man ignore it. This is just childish, its only leaving comments about the increae in price on toys so we can read each others opinions, not sat insulting each other.

    I totally understand what you mean Jim, I have had bother on YouTube with someone sending me really (REALLY) obscene and threatening comments….turns out he lives close to me….lets just say he hasen't left me anymore comments, if you know what I mean LOL.

  20. Nicholai

    As has been pointed out Marvel Universe, at least around me, are a bit over 8 bucks which with tax is $9.

    In the end I collect because they're good DC figures and because I like DC. When I compare a $15 DCUC figure to a $30 MOTUC (since they are online only the shipping is a real part of the cost) figure it seems okay to me, though I wouldn't want to pay any more than that.

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