
Mattel is laying the groundwork for an announcement (presumably at SDCC) of a major price increase on Masters of the Universe Classics (including for subscribers) in 2013. In answer to a question about the diminished paint applications on the Horde Prime production figure compared to the prototype, Mattel’s Scott “ToyGuru” Neitlich wrote:
The Horsemen tend to “overdeco” figures. Every figure in 2012 is delivering $22.00 worth of paint apps. In 2013 we are dramatically raising prices so we can afford more paint and accessories. If we wanted to deliver all the figures exactly as the 4HM painted the protos we would need to charge more and we already sold in the sub for 2012, so that is not an option. Legally we can’t raise prices on the sub after it is sold in. This is why we will start 2013 at higher prices.
While some fans have taken issue with the “overdeco” comment, I suspect the Four Horsemen tend to put more detail into the prototypes with the expectation that some of it will be removed/downgraded for the production figure. (Basically, Mattel will look to cut corners on whatever they provide, so the more detailed the Horsemen go – in sculpt and paint – the more detail there is on the final figure – in theory, anyway.) (more…)












