
Until the sub period ends on August 6 or there’s some actual news to report, this post is going to represent a hiatus on my Club Eternia 2013 coverage, as this will officially flog the horse to paste.
I was intrigued by this comment Rustin Parr made a few days ago:
I’d argue too that the subscription is also at fault because it created a false perception of security and success to the Team and Mattel. Because the bulk of us had put in for everything we simply lost our ability to “vote with our dollars” and help guide the team on what kinds of figures and price points were actually desired and viable.
Obviously variations of this argument have been made over the years – often in discussions regarding Mattycollector offering pre-orders – but Rustin articulates it succinctly here. More than once, a figure was revealed that I probably would never have bought in a store for the same price. To its credit, this made MOTUC a wonderfully inclusive line; small subsets of the fandom got figures that a more traditional mass market release would never have gotten around to. But Rustin’s right: denied an ability to vote for specific characters with our dollars (and in fact, forced to subscribe before even knowing half the product we’d be paying for), we had virtually no control over character selection or price point – aside from whether or not we subscribed the following year.
This year, it seems, collectors are indeed voting with their dollars – and suddenly, they’re being listened to. (more…)