While at San Diego Comic Con in July, our own Nemo Eight had a chance to sit down with Hasbro’s Star Wars brand team. We’re only getting around to posting it now because, well, we have no excuse whatsoever. Anyway, enjoy! –PG
Nemo Eight: Soâ€¦ Iâ€™m sure you guys have or will be getting the same questions every day, so I will get to those but first thing I want to do is just kind of go down the line, and if you could introduce yourselves, and what Iâ€™m really interested about, basically, you guys have THE DREAM JOB of all of us. But at the same time, Iâ€™m sure every day isnâ€™t planning out lines and designing figures and doing all the fun stuff, so what Iâ€™m really curious about is, like, what is an average day for you guys? Like whatâ€™s an average day of the dream job? So Iâ€™ll start with you, Jeff.
Jeff Labovitz: I donâ€™t know if there is one, I think thatâ€™s what I like most about the job. So, some days were doing line planning, some days weâ€™re looking at packaging, some days weâ€™re talking about reference material, new entertainment, some days Iâ€™m spending off-site with Jin Han and the design team…across the board weâ€™re doing all sorts of things to put together these great toys for kids and for fans, from costing to demand planning, to line planning, to packaging, to promotional materials. I mean, itâ€™s all talking about Star Wars, but in different ways.
So I like it because there isn’t one day and one thing we do every day. Weâ€™re with each other all the time, working in cross-functional teams; people smarter than me in design and finance and engineering â€“ thatâ€™s what I like about it.
Daryl DePriest: It is my dream job, so I came to Hasbro, you know, because of the brands and, ya know, and being a huge toy fan; So, that, that keeps me going, you know, despite the difficulties. Sometimes, like Jeff talks about, weâ€™re in three years at once, ya know, if you think about it. Weâ€™re, weâ€™re, you know, weâ€™re right now trying to still do â€™13, weâ€™re planning â€™14 and, and then weâ€™re starting to wrap our heads around â€™15.
Daryl DePriest: So it can be very confusing, you know, sometimes, just, just what weâ€™re working on right. I just wake up every day and realize, like you said, how lucky it is to deliver that will someday impact kidsâ€™ future lives just like Hasbro products did with me when I was a boy.